B12 alternatives: 5 apps ranked by verified data
Common reasons people leave B12: design options are fairly conservative, and client tools sit on the more expensive plan. We ranked 5 alternatives by how directly each one replaces B12, then by reviews, real visits and how recently each app's facts were checked against its own website. Durable currently ranks first.
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Show all 5 alternativesThe best B12 alternative for…
The highest-ranked app in this list for each need.
Best B12 alternative for most people
DurableSimilar small-business focus with bookings, CRM and invoicing at a lower entry price.
Best B12 alternative for a free plan you can upgrade
10WebAI builder on WordPress hosting, for those who want a standard CMS.
Best B12 alternative for iPhone and Android
SquarespacePolished, design-led site builder with scheduling add-ons.
Best B12 alternative for working in the browser
MacalyPrompt-based builder with forms, database and SEO audits.
B12 alternatives: common questions
What is the best alternative to B12?
Durable ranks first right now. Similar small-business focus with bookings, CRM and invoicing at a lower entry price. 10Web and Macaly follow it in our ranking.
Is there a free alternative to B12?
Yes. Durable (free plan + paid), 10Web (free plan + paid), Macaly (free plan + paid) and Wix (free plan + paid) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to B12?
None of the 5 alternatives in this list is open source.
Why do people switch from B12?
The complaints we hear most: design options are fairly conservative; client tools sit on the more expensive plan; less suited to custom app logic.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces B12, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.