Durable

AI website builder for small service businesses, bundled with booking, CRM and invoicing.

Verified facts: 4 of 4
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 0

About Durable

Durable generates a business website in under a minute from a few answers about your business, then layers on tools a sole trader or small service company would otherwise buy separately: online bookings synced to your calendar, a simple CRM for contacts, invoicing and payments, and AI agents that help with marketing and follow-ups. The editor is deliberately simple, so it suits plumbers, consultants, coaches and other local businesses more than designers who want fine control. A free plan lets you build and test a site on a Durable address; paid monthly plans add a custom domain (with a free domain for the first year), unlimited bookings and more AI help. It is browser-based, and sites are hosted by Durable.

Best for: Sole traders and small service businesses who want a site plus bookings and invoicing in one.

What works

Very fast to get a usable business site
Bookings, CRM and invoicing included
Free domain registration on paid plans

Why people leave

Limited design control compared with full site builders
Not meant for custom web apps
Most useful features need a paid plan

Top Durable alternatives

See all 5

1
B12
Also aimed at service businesses, with intake forms, e-signatures and email marketing.
66.5
2
10Web
AI builder on WordPress for people who want a standard CMS underneath.
62.6
3
Macaly
Prompt-based builder with bookings, database and SEO audits.
59.6
4
Wix
Full website builder with AI tools and far more design freedom.
48.9
5
Hostinger Website Builder
Cheap hosted builder with AI site generation included.
47.8

Why people left Durable

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Durable: common questions

Is Durable free?

Durable has a free plan and paid plans. Free plan: $0 (checked on Durable's own site).

Is Durable open source?

No, Durable is not open source.

What platforms does Durable run on?

Durable is available for Web.

What are the best alternatives to Durable?

The highest-ranked Durable alternatives right now are B12, 10Web and Macaly. See the full ranked list for pricing, platforms and verified facts.

See all 5 Durable alternatives

Durable facts

4 of 4 verified

Free plan: $0; Checked Oct 25, 2026durable.co(opens source in a new tab); “$0 Ready to go online in 30 seconds.”
Starting price: $25/month; Checked Oct 25, 2026durable.co(opens source in a new tab); “$25/m Everything you need to get found, booked, and paid.”
Bookings: Unlimited, calendar-synced; Checked Oct 25, 2026durable.co(opens source in a new tab); “Unlimited booking, synced to your calendar”
Domain: Free domain registration (up to $20 value); Checked Oct 25, 2026durable.co(opens source in a new tab); “register one free - up to $20 value”