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Supermetrics

Pulls marketing and ad platform data into spreadsheets, BI tools and data warehouses.

PaidData integration and ELT tools
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About Supermetrics

Supermetrics connects to marketing sources such as Google Ads, Facebook Ads, LinkedIn Ads, GA4 and SEO tools, and sends the numbers to wherever reports get built: Looker Studio, Google Sheets, Excel, Power BI, or a warehouse like BigQuery or Snowflake. Data refreshes on a schedule, so agency and in-house marketers can stop exporting CSVs by hand. Newer plans add AI dashboards and let assistants like ChatGPT or Claude query the same data. It is built for marketers and agencies rather than data engineers, and it covers marketing channels in more depth than general ELT tools. Pricing is a monthly subscription tiered by destinations, data sources, users and accounts, with a free trial and no free plan. Adding sources and destinations through add-ons can make the bill grow quickly for agencies with many clients.

Best for: Marketers and agencies reporting on ad, social and SEO data in Sheets, Looker Studio or BI tools.

Pros and cons

What works

  • Deep coverage of ad, social and SEO platforms
  • Works with the reporting tools marketers already use, from Sheets to Power BI
  • Warehouse loading available for teams that outgrow spreadsheets

Why people leave

  • Entry plans limit you to a few data sources and one destination
  • Add-ons for extra sources, users and accounts raise costs quickly
  • Less suited to non-marketing sources like production databases

Top Supermetrics alternatives

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  1. 1Microsoft Power BI logo
    Microsoft Power BI

    Its built-in connectors can replace Supermetrics if reports already live in Power BI.

    48.9

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Supermetrics: common questions

Is Supermetrics free?

No, Supermetrics is a paid product. Starting price: $55/month billed monthly (checked on Supermetrics's own site).

Is Supermetrics open source?

No, Supermetrics is not open source.

What platforms does Supermetrics run on?

Supermetrics is available for Web.

What are the best alternatives to Supermetrics?

The highest-ranked Supermetrics alternatives right now are Microsoft Power BI. See the full ranked list for pricing, platforms and verified facts.

See all 1 Supermetrics alternatives