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B12 alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave B12: design options are fairly conservative, and client tools sit on the more expensive plan. We ranked 5 alternatives by how directly each one replaces B12, then by reviews, real visits and how recently each app's facts were checked against its own website. Durable currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Durable logoDurableFree plan + paidNoWeb4 of 466.5
210Web logo10WebFree plan + paidNoWeb4 of 462.6
3Macaly logoMacalyFree plan + paidNoWeb4 of 455.3
4Squarespace logoSquarespacePaidNoWeb, iOS, Android4 of 450.3
5Wix logoWixFree plan + paidNoWeb, iOS, Android5 of 548.9
  1. Durable logo

    1. DurableTop pick

    Best for: Sole traders and small service businesses who want a site plus bookings and invoicing in one

    Free plan + paidWeb

    66.5

    score / 100

    Why switch from B12

    Similar small-business focus with bookings, CRM and invoicing at a lower entry price.

    Pros

    • Very fast to get a usable business site
    • Bookings, CRM and invoicing included
    • Free domain registration on paid plans

    Cons

    • Limited design control compared with full site builders
    • Not meant for custom web apps
    • Most useful features need a paid plan
    Visit Durable Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Durable a good B12 alternative?

    Verified facts

    4 of 4 verified
    Free plan
    $0
    Checked Oct 25, 2026durable.co(opens source in a new tab)
    Starting price
    $25/month
    Checked Oct 25, 2026durable.co(opens source in a new tab)
    Bookings
    Unlimited, calendar-synced
    Checked Oct 25, 2026durable.co(opens source in a new tab)
    Domain
    Free domain registration (up to $20 value)
    Checked Oct 25, 2026durable.co(opens source in a new tab)
  2. 10Web logo

    2. 10Web

    Best for: Small businesses who want an AI-built site that still runs on WordPress

    Free plan + paidWeb

    62.6

    score / 100

    Why switch from B12

    AI builder on WordPress hosting, for those who want a standard CMS.

    Pros

    • WordPress underneath, so plugins and developers are easy to find
    • Hosting and performance tuning included
    • Can import an existing site or Figma file

    Cons

    • Per-site pricing adds up for agencies
    • WordPress brings its own maintenance overhead
    • App features are basic compared with prompt-to-app tools
    Visit 10Web Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is 10Web a good B12 alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Free to build on a 10Web link
    Checked Oct 25, 202610web.io(opens source in a new tab)
    Starting price
    $10/month (AI Starter)
    Checked Oct 25, 202610web.io(opens source in a new tab)
    CMS
    Full WordPress
    Checked Oct 25, 202610web.io(opens source in a new tab)
    Projects built
    2M+
    Checked Oct 25, 202610web.io(opens source in a new tab)
  3. Macaly logo

    3. Macaly

    Best for: Small businesses that want a site with bookings or forms built and hosted by AI

    Free plan + paidWeb

    55.3

    score / 100

    Why switch from B12

    Prompt-based builder with forms, database and SEO audits.

    Pros

    • Built-in hosting, database, forms and analytics
    • SEO audit and fixes after every publish
    • Low entry price for a custom domain

    Cons

    • Geared to small sites and tools, not complex apps
    • Free plan is limited to one app on a Macaly domain
    • Hosting is tied to Macaly
    Visit Macaly Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Macaly a good B12 alternative?

    Verified facts

    4 of 4 verified
    Free plan
    $0, 1 published app
    Checked Oct 25, 2026macaly.com(opens source in a new tab)
    Starting price
    $10/month
    Checked Oct 25, 2026macaly.com(opens source in a new tab)
    Analytics
    Cookie-free
    Checked Oct 25, 2026macaly.com(opens source in a new tab)
    Payments
    Stripe
    Checked Oct 25, 2026macaly.com(opens source in a new tab)
  4. Squarespace logo

    4. Squarespace

    Best for: Creatives and small businesses who want a polished site with minimal setup

    PaidWeb, iOS, Android

    50.3

    score / 100

    Why switch from B12

    Polished, design-led site builder with scheduling add-ons.

    Pros

    • Consistently well-designed templates
    • Stores, scheduling, memberships and email under one account
    • Editor makes it hard to end up with a messy layout

    Cons

    • No free plan, only a trial
    • Less layout freedom than Wix or Webflow
    • Basic plan charges a fee on online store sales
    Visit Squarespace Details and reviews
    How this score is calculated
    Editorial fit ×0.346
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Squarespace a good B12 alternative?

    Verified facts

    4 of 4 verified
    Free trial
    14 days
    Checked Oct 25, 2026squarespace.com(opens source in a new tab)
    Store fee on Basic plan
    2% per online sale
    Checked Oct 25, 2026squarespace.com(opens source in a new tab)
    Digital content fee
    7% on content and memberships
    Checked Oct 25, 2026squarespace.com(opens source in a new tab)
    Founded
    2003
    Checked Oct 25, 2026squarespace.com(opens source in a new tab)
  5. Wix logo

    5. Wix

    Best for: Small businesses and individuals who want a hosted site with lots of add-on features

    Free plan + paidWeb, iOS, Android

    48.9

    score / 100

    Why switch from B12

    Broad website builder with AI tools and a large app market.

    Pros

    • Free-form editor with a large template library
    • Bookings, stores, events and blogs available as built-in apps
    • Hosting, SSL and maintenance handled for you

    Cons

    • No practical way to export a site and move hosts
    • Free plan shows Wix ads and a Wix subdomain
    • Free placement can make mobile layouts fiddly
    Visit Wix Details and reviews
    How this score is calculated
    Editorial fit ×0.341
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Wix a good B12 alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Yes, no credit card required
    Checked Oct 25, 2026wix.com(opens source in a new tab)
    Money-back guarantee
    14 days
    Checked Oct 25, 2026wix.com(opens source in a new tab)
    Users
    300M+ worldwide
    Checked Oct 25, 2026wix.com(opens source in a new tab)
    Founded
    2006
    Checked Oct 25, 2026wix.com(opens source in a new tab)
    Templates
    2,000+
    Checked Oct 25, 2026wix.com(opens source in a new tab)

The best B12 alternative for…

The highest-ranked app in this list for each need.

Durable logo

Best B12 alternative for most people

Durable

Similar small-business focus with bookings, CRM and invoicing at a lower entry price.

10Web logo

Best B12 alternative for a free plan you can upgrade

10Web

AI builder on WordPress hosting, for those who want a standard CMS.

Squarespace logo

Best B12 alternative for iPhone and Android

Squarespace

Polished, design-led site builder with scheduling add-ons.

Macaly logo

Best B12 alternative for working in the browser

Macaly

Prompt-based builder with forms, database and SEO audits.

B12 alternatives: common questions

What is the best alternative to B12?

Durable ranks first right now. Similar small-business focus with bookings, CRM and invoicing at a lower entry price. 10Web and Macaly follow it in our ranking.

Is there a free alternative to B12?

Yes. Durable (free plan + paid), 10Web (free plan + paid), Macaly (free plan + paid) and Wix (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to B12?

None of the 5 alternatives in this list is open source.

Why do people switch from B12?

The complaints we hear most: design options are fairly conservative; client tools sit on the more expensive plan; less suited to custom app logic.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces B12, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.