Bitly alternatives: 6 apps ranked by verified data
Common reasons people leave Bitly: free plan is very limited and shows ads, and monthly volume caps on paid plans. We ranked 6 alternatives by how directly each one replaces Bitly, then by reviews, real visits and how recently each app's facts were checked against its own website. Rebrandly currently ranks first.
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Show all 6 alternativesThe best Bitly alternative for…
The highest-ranked app in this list for each need.
Best Bitly alternative for most people
RebrandlyStronger focus on branded domains, with a more generous entry plan.
Best Bitly alternative for a free option
YOURLSFree and self-hosted on your own domain if you want full control.
Best Bitly alternative for a free plan you can upgrade
Short.ioCheaper branded links with a free tier that includes custom domains.
Best Bitly alternative for open source
DubModern, open-source link platform with conversion tracking and a generous free plan.
Best Bitly alternative for self-hosting
DubModern, open-source link platform with conversion tracking and a generous free plan.
Best Bitly alternative for iPhone and Android
Short.ioCheaper branded links with a free tier that includes custom domains.
Best Bitly alternative for working in the browser
TinyURLQuick, no-fuss short links for people who don't need marketing analytics.
Bitly alternatives: common questions
What is the best alternative to Bitly?
Rebrandly ranks first right now. Stronger focus on branded domains, with a more generous entry plan. Short.io and Dub follow it in our ranking.
Is there a free alternative to Bitly?
Yes. Rebrandly (free plan + paid), Short.io (free plan + paid), Dub (free plan + paid) and YOURLS (open source) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Bitly?
Yes: Dub and YOURLS. Dub and YOURLS can also be self-hosted.
Why do people switch from Bitly?
The complaints we hear most: free plan is very limited and shows ads; monthly volume caps on paid plans; costs climb steeply for higher tiers.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Bitly, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.