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Bitly

The best-known link shortener, now a full platform for branded links, QR codes and link-in-bio pages.

Free plan + paidLink management tools
Visit BitlySee 6 alternatives
Verified facts
5 of 5
Alternatives ranked
6
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About Bitly

Bitly is the default name in short links. Paste a long URL and you get a short bit.ly link, or a branded one on your own domain, with click analytics showing where, when and on what device people opened it. Over the years it has grown into a broader connections platform: dynamic QR codes you can edit after printing, simple landing pages, a link-in-bio page, UTM building, bulk creation, an API and integrations with tools such as Shopify, Canva and HubSpot. Large companies use it for campaign tracking, and its enterprise plans add SSO, custom domains at scale and support. The free plan is now very limited, with a handful of links and QR codes a month and ads on its redirects, so it is only good for trying the service. Paid plans are priced by monthly link and QR code volume, with the best value on annual billing. It runs in the browser with iOS and Android apps and a browser extension.

Best for: Marketing teams that want a trusted, widely recognised short-link and QR code platform.

Pros and cons

What works

  • Recognisable, trusted short links
  • Dynamic QR codes and link-in-bio in the same account
  • Mature API and integrations

Why people leave

  • Free plan is very limited and shows ads
  • Monthly volume caps on paid plans
  • Costs climb steeply for higher tiers

Top Bitly alternatives

See all 6
  1. 1Rebrandly logo
    Rebrandly

    Stronger focus on branded domains, with a more generous entry plan.

    66.5
  2. 2Short.io logo
    Short.io

    Cheaper branded links with a free tier that includes custom domains.

    62.6
  3. 3Dub logo
    Dub

    Modern, open-source link platform with conversion tracking and a generous free plan.

    59.6
  4. 4YOURLS logo
    YOURLS

    Free and self-hosted on your own domain if you want full control.

    53.6
  5. 5TinyURL logo
    TinyURL

    Quick, no-fuss short links for people who don't need marketing analytics.

    46.7

Why people left Bitly

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Bitly, review the app you switched to and tell us why.

Reviews

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Bitly: common questions

Is Bitly free?

Bitly has a free plan and paid plans. Free plan: 5 links/month, with ads (checked on Bitly's own site).

Is Bitly open source?

No, Bitly is not open source. Open-source alternatives include Dub and YOURLS.

What platforms does Bitly run on?

Bitly is available for Web, iOS, Android and Browser extension.

What are the best alternatives to Bitly?

The highest-ranked Bitly alternatives right now are Rebrandly, Short.io and Dub. See the full ranked list for pricing, platforms and verified facts.

See all 6 Bitly alternatives