Cloudflare Web Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Cloudflare Web Analytics: no goals, funnels or custom events, and short data retention and basic filtering. We ranked 5 alternatives by how directly each one replaces Cloudflare Web Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Ahrefs Web Analytics currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Google Analytics	Free plan + paid	No	Web, iOS, Android	4 of 4	55.3

1. Google AnalyticsTop pick
Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads
Free plan + paidWeb, iOS, Android
55.3
score / 100
Why switch from Cloudflare Web Analytics
Free and far deeper, at the cost of cookies and complexity.
Pros
Free for most sites, with very high limits
Deep integration with Google Ads, Search Console and BigQuery
Supported by virtually every CMS and ecommerce platform
Cons
GA4 interface is complex and hard for casual users
Usually needs a cookie consent banner in the EU
Data modelling and thresholds can hide exact numbers
Visit Google Analytics Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Google Analytics a good Cloudflare Web Analytics alternative?
Verified facts
4 of 4 verified
Price
Free (Analytics 360 is paid)
Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
Data model
Event-based, web and app
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Cookieless measurement
Privacy controls incl. modelling
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Universal Analytics
Stopped processing data July 1, 2023
Checked Oct 25, 2026support.google.com(opens source in a new tab)

The best Cloudflare Web Analytics alternative for…

The highest-ranked app in this list for each need.

Best Cloudflare Web Analytics alternative for most people

Ahrefs Web Analytics

Also free and cookie-free, with goals, funnels and custom events.

Best Cloudflare Web Analytics alternative for a free option

GoatCounter

Free, open-source and donation-supported, with more detail.

Best Cloudflare Web Analytics alternative for a free plan you can upgrade

Google Analytics

Free and far deeper, at the cost of cookies and complexity.

Best Cloudflare Web Analytics alternative for open source

Plausible Analytics

Paid, but adds goals, funnels and ecommerce revenue.

Best Cloudflare Web Analytics alternative for self-hosting

Umami

Free hosted tier or self-host, with events and funnels.

Best Cloudflare Web Analytics alternative for iPhone and Android

Google Analytics

Free and far deeper, at the cost of cookies and complexity.

Best Cloudflare Web Analytics alternative for working in the browser

Ahrefs Web Analytics

Also free and cookie-free, with goals, funnels and custom events.

Cloudflare Web Analytics alternatives: common questions

What is the best alternative to Cloudflare Web Analytics?

Ahrefs Web Analytics ranks first right now. Also free and cookie-free, with goals, funnels and custom events. GoatCounter and Plausible Analytics follow it in our ranking.

Is there a free alternative to Cloudflare Web Analytics?

Yes. Ahrefs Web Analytics (free plan + paid), GoatCounter (open source), Plausible Analytics (open source) and Umami (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Cloudflare Web Analytics?

Yes: GoatCounter, Plausible Analytics and Umami. GoatCounter, Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Cloudflare Web Analytics?

The complaints we hear most: no goals, funnels or custom events; short data retention and basic filtering; limited exports and API access.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Cloudflare Web Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.