Best web analytics tools
Site traffic analytics, from Google Analytics and enterprise suites to cookie-free, privacy-friendly and self-hosted alternatives.
31 apps, ordered by visits from AppBreakup and how often our research lists each one as an alternative. Open any app to see its alternatives.
All web analytics tools
- Alternatives to Plausible Analytics
Lightweight, cookie-free and open-source analytics hosted in the EU.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Umami
Open-source, cookie-free web and product analytics you can self-host or use in the cloud.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Matomo
Open-source Google Analytics alternative you can self-host or use as a cloud service.
Open sourceSelf-hostableWeb, Self-hosted, iOS, Android - Alternatives to Google Analytics
Google's free, event-based analytics for websites and apps, tightly linked to Google Ads.
Free plan + paidWeb, iOS, Android - Alternatives to GoatCounter
Open-source, donation-supported web analytics for personal and small sites.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Fathom Analytics
- Alternatives to Cloudflare Web Analytics
Free, privacy-first web analytics from Cloudflare that works with or without its proxy.
FreeWeb - Alternatives to Simple Analytics
EU-owned, cookie-free web analytics from Amsterdam with a free plan for hobby sites.
Free plan + paidWeb - Alternatives to Rybbit
Open-source, cookieless Google Analytics replacement with funnels and session replay.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Piwik PRO
- Alternatives to Liwan
Self-hosted, privacy-first web analytics that runs as a single binary or Docker container.
Open sourceSelf-hostableSelf-hosted, Web - Alternatives to Adobe Analytics
Enterprise analytics suite with Analysis Workspace, part of Adobe Experience Cloud.
PaidWeb - Alternatives to Pirsch Analytics
Cookie-free web analytics made and hosted in Germany, with server-side tracking options.
PaidWeb - Alternatives to Statcounter
Veteran web stats and visitor tracking service with a free plan and paid upgrades.
Free plan + paidWeb - Alternatives to Medama Analytics
Open-source, cookie-free self-hosted analytics with a tracker under 1KB.
Open sourceSelf-hostableSelf-hosted, Web - Alternatives to Swetrix
Open-source, cookie-less web analytics with performance and error monitoring built in.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Clicky
Long-running real-time web analytics with visitor-level detail and heatmaps.
Free plan + paidWeb - CoAlternatives to Counter
Free, open-source and very simple privacy-friendly web analytics, paid by donation.
Open sourceWeb - Alternatives to Hitsteps
- Alternatives to Seline
- Alternatives to Chartbeat
- Alternatives to GoAccess
Open-source real-time web log analyzer for the terminal or a self-contained HTML report.
Open sourceSelf-hostableLinux, macOS, Self-hosted - Alternatives to AWStats
Classic open-source log file analyzer that generates traffic reports from server logs.
Open sourceSelf-hostableSelf-hosted, Linux, Windows, macOS - Alternatives to Ahrefs Web Analytics
Free, cookie-free website analytics from the SEO company Ahrefs.
Free plan + paidWeb - Alternatives to Independent Analytics
WordPress analytics plugin with readable reports, real-time stats and campaign tracking.
Free plan + paidSelf-hostableSelf-hosted - Alternatives to Koko Analytics
Privacy-friendly analytics plugin that stores all stats inside your WordPress site.
Free plan + paidOpen sourceSelf-hostableSelf-hosted - Alternatives to Parse.ly
- Alternatives to DataFast
Revenue-first web analytics that shows which marketing channels bring paying customers.
PaidWeb - Alternatives to Tinylytics
Small, privacy-focused analytics with uptime monitoring and unlimited hits, priced by sites.
PaidWeb - Alternatives to Vemetric
Simple web and product analytics with a free plan and low early-access pricing.
Free plan + paidWeb - Alternatives to Offen Fair Web Analytics
Free, self-hosted, opt-in web analytics where visitors can see and delete their own data.
Open sourceSelf-hostableSelf-hosted, Web
Our picks by need
Best for most people
Plausible AnalyticsBest for a free option
UmamiBest for open source
MatomoBest for self-hosting
GoatCounterBest for Mac
GoAccessBest for Windows
AWStatsBest for Linux
GoAccessBest for iPhone and Android
Google AnalyticsPopular comparisons
Common questions
What are the best web analytics tools?
Based on how often our research lists them as alternatives and visits from AppBreakup, the leading web analytics tools right now are Plausible Analytics, Umami, Matomo, Google Analytics and GoatCounter.
Are there free web analytics tools?
Yes. Plausible Analytics (open source), Umami (open source), Matomo (open source), Google Analytics (free plan + paid) and GoatCounter (open source) have a free option, out of 21 free or freemium apps we track.
Which web analytics tools are open source?
Plausible Analytics, Umami, Matomo, GoatCounter, Rybbit and Liwan, and 7 more.