Google Analytics alternatives: 9 apps ranked by verified data
Common reasons people leave Google Analytics: GA4 interface is complex and hard for casual users, and usually needs a cookie consent banner in the EU. We ranked 9 alternatives by how directly each one replaces Google Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Matomo currently ranks first.
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Show all 9 alternativesThe best Google Analytics alternative for…
The highest-ranked app in this list for each need.
Best Google Analytics alternative for most people
MatomoFull-featured open-source analytics you can self-host, with no data sampling.
Best Google Analytics alternative for a free option
Plausible AnalyticsMuch simpler, cookie-free dashboard that usually needs no consent banner.
Best Google Analytics alternative for a free plan you can upgrade
PostHogProduct analytics, session replay and web analytics in one tool.
Best Google Analytics alternative for open source
UmamiOpen-source, cookie-free and self-hostable, with a free cloud tier.
Best Google Analytics alternative for self-hosting
MatomoFull-featured open-source analytics you can self-host, with no data sampling.
Best Google Analytics alternative for iPhone and Android
MatomoFull-featured open-source analytics you can self-host, with no data sampling.
Best Google Analytics alternative for working in the browser
Piwik PROGA-style depth with EU hosting and built-in consent management.
Google Analytics alternatives: common questions
What is the best alternative to Google Analytics?
Matomo ranks first right now. Full-featured open-source analytics you can self-host, with no data sampling. Plausible Analytics and Piwik PRO follow it in our ranking.
Is there a free alternative to Google Analytics?
Yes. Matomo (open source), Plausible Analytics (open source), Umami (open source) and PostHog (free plan + paid) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Google Analytics?
Yes: Matomo, Plausible Analytics, Umami and PostHog. Matomo, Plausible Analytics and Umami can also be self-hosted.
Why do people switch from Google Analytics?
The complaints we hear most: GA4 interface is complex and hard for casual users; usually needs a cookie consent banner in the EU; data modelling and thresholds can hide exact numbers.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Google Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.