Serpstat alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Serpstat: smaller databases than the market leaders, and busy interface. We ranked 5 alternatives by how directly each one replaces Serpstat, then by reviews, real visits and how recently each app's facts were checked against its own website. SE Ranking currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Semrush	Free plan + paid	No	Web	3 of 3	62.6
2	Mangools	Free plan + paid	No	Web, Browser extension	4 of 4	59.6

1. SemrushTop pick
Best for: Agencies and marketing teams wanting one suite for SEO, competitor and content research
Free plan + paidWeb
62.6
score / 100
Why switch from Serpstat
The larger suite with deeper data if you can pay more.
Pros
Very broad toolset covering most search marketing tasks
Large keyword and competitor databases
AI search visibility tracking alongside classic SEO
Cons
Costs rise fast with extra users and toolkits
Crowded interface with a learning curve
Free account is very limited
Visit Semrush Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Semrush a good Serpstat alternative?
Verified facts
3 of 3 verified
Free trial
Yes (Semrush One)
Checked Oct 25, 2026semrush.com(opens source in a new tab)
Keyword research
Yes
Checked Oct 25, 2026semrush.com(opens source in a new tab)
Rank tracking
Yes
Checked Oct 25, 2026semrush.com(opens source in a new tab)
2. Mangools
Best for: Bloggers and small businesses wanting simple, affordable keyword research
Free plan + paidWeb, Browser extension
59.6
score / 100
Why switch from Serpstat
Simpler and cheaper for keyword research basics.
Pros
Very approachable keyword research in KWFinder
Five tools under one low-priced subscription
Free mini tools and a free account to try it
Cons
Weekly rank updates on most plans
Thinner backlink data than the big suites
No full technical site crawler
Visit Mangools Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Mangools a good Serpstat alternative?
Verified facts
4 of 4 verified
Keyword research
KWFinder
Checked Oct 25, 2026mangools.com(opens source in a new tab)
Rank tracking updates
Weekly, daily on Agency
Checked Oct 25, 2026mangools.com(opens source in a new tab)
SERP metrics
49 SEO metrics
Checked Oct 25, 2026mangools.com(opens source in a new tab)
Billing
Auto-renewing monthly or yearly
Checked Oct 25, 2026mangools.com(opens source in a new tab)

The best Serpstat alternative for…

The highest-ranked app in this list for each need.

Best Serpstat alternative for most people

SE Ranking

Similar price range with strong rank tracking and reporting.

Best Serpstat alternative for a free plan you can upgrade

Semrush

The larger suite with deeper data if you can pay more.

Best Serpstat alternative for working in the browser

Mangools

Simpler and cheaper for keyword research basics.

Serpstat alternatives: common questions

What is the best alternative to Serpstat?

SE Ranking ranks first right now. Similar price range with strong rank tracking and reporting. Semrush and Mangools follow it in our ranking.

Is there a free alternative to Serpstat?

Yes. Semrush (free plan + paid) and Mangools (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Serpstat?

None of the 5 alternatives in this list is open source.

Why do people switch from Serpstat?

The complaints we hear most: smaller databases than the market leaders; busy interface.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Serpstat, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.