Best SEO tools

All-in-one SEO and online visibility suite for keyword research, competitor analysis, audits and rank tracking.

Affordable all-in-one SEO platform with rank tracking, audits, keyword research and AI visibility tracking.

SEO suite known for its backlink index, with keyword research, site audits, rank tracking and a free tier.

Beginner-friendly SEO package: KWFinder for keywords plus SERP, rank tracking, backlink and site tools.

Desktop website crawler for technical SEO audits, free for up to 500 URLs.

German SEO platform for site audits, rank tracking and backlink checks, with a free Basic plan.

Enterprise search optimisation platform combining crawling, log analysis, automation and AI visibility.

Enterprise SEO and AI search platform with content tools and real-time website monitoring.

Simple, affordable daily rank tracker from Sweden, with keyword research and on-page checks.

Content optimisation tool that scores drafts against top-ranking pages and tracks AI search visibility.

Fast, accurate rank tracker for agencies and enterprises tracking thousands of keywords daily.

SEO content research, briefs and AI writing tool for small teams and freelancers.

Website auditing crawler for desktop and cloud, with prioritised, explained SEO issues.

Rank tracker with AI visibility tracking, segmentation and reporting for agencies and in-house teams.

Keyword ideas from Google, YouTube, Amazon and other platforms' autocomplete, free with a Pro upgrade.

Cloud crawler and log analyser for technical SEO on large sites, with published pricing.

Enterprise website optimisation platform, formerly Deepcrawl, for crawling, monitoring and accessibility.

Budget SEO tool from Neil Patel for keyword ideas, site audits, rank tracking and competitor research.

Long-running rank tracker covering thousands of search engines, with AI visibility and unlimited users.

Browser extension that shows keyword volume, CPC and SEO metrics directly in Google, YouTube and other sites.

Budget all-in-one SEO platform from Ukraine with keyword, competitor, backlink, audit and rank tools.

Rank tracker and AI search visibility tool for agencies, with low-cost entry plans.

Content optimisation platform that grades drafts for topical coverage, used by editorial teams.

Enterprise SEO and AI search platform for keyword research, rank tracking, content and reporting.

Enterprise SEO platform covering rank tracking, research, technical audits and content, with published starting prices.

Keyword research tool that maps Google's People Also Ask questions for any search.

AI content planning and optimisation platform that models topics across your whole site.

Google's free tool for seeing search performance, indexing status and issues for your own website.

Long-running SEO suite with keyword research, link analysis, site crawls, rank tracking and Domain Authority.

Digital market intelligence for estimating website and app traffic, competitors' channels and keywords.

Keyword research tool that finds low-competition keywords where weak sites already rank.

Search listening tool that maps the questions and phrases people search around any topic.

European SEO suite known for its Visibility Index, with keyword, competitor and AI visibility tools.

Competitor keyword research for SEO and Google Ads, showing rivals' ranking keywords and ad history.

Desktop SEO suite of four apps for rank tracking, site audits, backlink analysis and link building.

Microsoft's free console for Bing search performance, indexing, site scans and IndexNow submissions.

Feature-rich WordPress SEO plugin with a generous free version, PRO plans and AI content tools.

The most widely used WordPress SEO plugin, with a free version, Premium upgrade and Shopify app.

Specialist backlink intelligence tool known for its Trust Flow and Citation Flow metrics.