Divi

Elegant Themes' WordPress theme and visual builder, sold yearly or as a one-time lifetime licence.

Verified facts: 4 of 4
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 0

About Divi

Divi is a WordPress theme and visual page builder from Elegant Themes. It lets you design pages directly on the front end with drag-and-drop modules, a theme builder for headers, footers and templates, and a large library of pre-made layouts. One membership covers unlimited websites, which makes it popular with freelancers and agencies, and Elegant Themes also sells a lifetime licence paid once, as well as a Pro bundle with AI, cloud storage and team features. Divi 5 rebuilt the engine for better performance. Like other WordPress builders, it ties your page content to its own format, so leaving later means rebuilding pages, and sites need normal WordPress upkeep. There is no free version, but purchases come with a 30-day refund window. It runs on any self-hosted WordPress site.

Best for: Freelancers and agencies building many WordPress sites who like a one-time licence.

What works

Unlimited websites on one licence
Lifetime purchase option
Large library of ready-made layouts

Why people leave

No free version
Content is locked to Divi's format if you switch builders
Needs regular WordPress maintenance

Top Divi alternatives

See all 5

1
Elementor
The most popular WordPress builder, with a free version to start.
66.5
2
Bricks
Lighter, performance-focused builder also sold with a lifetime option.
62.6
3
Webflow
Hosted visual builder with no WordPress maintenance.
59.6
4
WordPress.com
Managed WordPress where the native block editor might be enough.
57.2
5
Squarespace
Hosted, low-maintenance option for clients who don't need WordPress.
55.3

Why people left Divi

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Divi: common questions

Is Divi free?

No, Divi is a paid product. Yearly price: $89 per year (checked on Divi's own site).

Is Divi open source?

No, Divi is not open source.

What platforms does Divi run on?

Divi is available for Web and Self-hosted.

What are the best alternatives to Divi?

The highest-ranked Divi alternatives right now are Elementor, Bricks and Webflow. See the full ranked list for pricing, platforms and verified facts.

See all 5 Divi alternatives

Divi facts

4 of 4 verified

Yearly price: $89 per year; Checked Oct 25, 2026elegantthemes.com(opens source in a new tab); “Divi Theme & Builder $7.42 /mo $89 billed yearly”
Lifetime licence: One-time payment; Checked Oct 25, 2026elegantthemes.com(opens source in a new tab); “Divi Lifetime Only Pay Once”
Refund window: 30 days; Checked Oct 25, 2026elegantthemes.com(opens source in a new tab); “Try Divi risk-free for 30 days”
Divi Pro: $277 per year; Checked Oct 25, 2026elegantthemes.com(opens source in a new tab); “Save 69% Divi Theme & Builder + all Pro Services $23.08 /mo ($74.00 value) $277 billed yearly”