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Format

Portfolio website builder for photographers and artists, with client proofing and a store.

PaidWebsite builders
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About Format

Format is a portfolio website builder made for photographers, illustrators, designers and other visual artists. Its themes are built around large images and galleries, with high-resolution uploads, a blog, a store for prints and digital downloads, and client proofing so clients can review and pick images in private galleries. Built-in tools for selling and booking reduce the need for separate apps. Compared with general builders, the template range and layout flexibility are narrower, and it is less suited to sites that are not image-led. There is no free plan; you get a two-week trial and then pay monthly or less with annual billing, with optional branded email at extra cost. It runs in the browser and is a good pick for creatives whose website is mainly a showcase.

Best for: Photographers and visual artists who want a portfolio with proofing and print sales.

Pros and cons

What works

  • Themes designed around images and galleries
  • Client proofing built in
  • Sell prints and downloads from the same site

Why people leave

  • No free plan
  • Narrow focus on image-led portfolios
  • Branded email costs extra

Top Format alternatives

See all 5
  1. 1Pixpa logo
    Pixpa

    Similar portfolio, store and client gallery tools with a longer trial.

    66.5
  2. 2Squarespace logo
    Squarespace

    Beautiful image-led templates plus broader business features.

    62.6
  3. 3Wix logo
    Wix

    Free plan and many portfolio templates with more apps.

    59.6
  4. 4Framer logo
    Framer

    Design freedom and animation for standout creative portfolios.

    57.2
  5. 5Adobe Express logo
    Adobe Express

    Quick pages and graphics if you already use Adobe tools.

    46.5

Why people left Format

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Format, review the app you switched to and tell us why.

Reviews

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Format: common questions

Is Format free?

No, Format is a paid product. Basic plan: $10/month billed annually ($14 monthly) (checked on Format's own site).

Is Format open source?

No, Format is not open source.

What platforms does Format run on?

Format is available for Web.

What are the best alternatives to Format?

The highest-ranked Format alternatives right now are Pixpa, Squarespace and Wix. See the full ranked list for pricing, platforms and verified facts.

See all 5 Format alternatives