Loomly

A brand content calendar with post ideas, approvals and scheduling for small marketing teams.

Verified facts: 3 of 3
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 0

About Loomly

Loomly positions itself as a brand success platform, but in practice it is a tidy content calendar with scheduling and collaboration built in. You create posts in a shared calendar, get optional suggestions for timely topics and best posting times, route drafts through approval workflows, and publish to the major networks. An asset library keeps images and templates in one place, and an inbox and analytics cover the basics of engagement and reporting. It is now owned by Bending Spoons, the Italian company that also owns Evernote. Loomly is simpler than Sprout Social or Hootsuite and cheaper for small teams, with plans priced by number of social accounts and users rather than per seat. The trade-off is less depth in listening and reporting. There is no free plan; new accounts get a short free trial. It runs in the browser with iOS and Android apps. It suits small in-house teams and agencies that care most about planning and sign-off.

Best for: Small marketing teams that want a shared calendar with approvals and post ideas.

What works

Clear calendar with built-in approval workflows
Plans bundle several users instead of charging per seat
Post ideas and timing suggestions help small teams stay consistent

Why people leave

Short trial and no free plan
Analytics and inbox are basic
Higher tiers needed for more accounts

Top Loomly alternatives

See all 5

1
Planable
Even stronger collaboration and approvals, with a free starting allowance.
66.5
2
CoSchedule
Combines social scheduling with a full marketing calendar.
62.6
3
Sprout Social
Much deeper inbox and reporting for teams that have outgrown a calendar tool.
59.6
4
Buffer
Cheaper and simpler if approvals aren't a priority.
57.2
5
ContentStudio
Adds content discovery and agency workspaces at a lower entry price.
55.3

Why people left Loomly

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Loomly: common questions

Is Loomly free?

No, Loomly is a paid product. Starting price: $49 per month, billed yearly (Starter) (checked on Loomly's own site).

Is Loomly open source?

No, Loomly is not open source.

What platforms does Loomly run on?

Loomly is available for Web, iOS and Android.

What are the best alternatives to Loomly?

The highest-ranked Loomly alternatives right now are Planable, CoSchedule and Sprout Social. See the full ranked list for pricing, platforms and verified facts.

See all 5 Loomly alternatives

Loomly facts

3 of 3 verified

Starting price: $49 per month, billed yearly (Starter); Checked Oct 25, 2026loomly.com(opens source in a new tab); “$49 Per month, billed yearly”
Starter includes: 12 social accounts, 3 users; Checked Oct 25, 2026loomly.com(opens source in a new tab); “Upgrade as you grow Monthly Yearly Save 25% Starter 12 social accounts 3 users”
Free trial: 7 days, no credit card; Checked Oct 25, 2026loomly.com(opens source in a new tab); “You'll have 7 days to explore everything Loomly can do, at no cost.”