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Unbounce

Landing page builder for marketers, with A/B testing and AI traffic optimisation.

PaidWebsite builders
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About Unbounce

Unbounce is a landing page builder for marketing teams and agencies running paid campaigns. Rather than full websites, it focuses on standalone pages, popups and sticky bars built for conversion: a drag-and-drop editor, templates, form handling, dynamic text replacement for ad keywords, A/B testing and Smart Traffic, which routes visitors to the variant most likely to convert for them. Integrations cover CRMs, email tools and ad platforms. It is quick for marketers to ship pages without developers, but it is expensive compared with general site builders, the editor's free positioning makes mobile layouts extra work, and higher-value features such as testing sit on upper tiers. Plans are monthly or cheaper yearly with a free trial, and are priced by conversions and traffic. It runs in the browser.

Best for: Performance marketers and agencies building campaign landing pages.

Pros and cons

What works

  • A/B testing and AI traffic routing for conversions
  • Popups, sticky bars and dynamic text for ads
  • Many marketing integrations

Why people leave

  • Expensive compared with general site builders
  • Testing features reserved for upper tiers
  • Mobile layouts often need separate adjustment

Top Unbounce alternatives

See all 5
  1. 1Leadpages logo
    Leadpages

    Cheaper landing pages with unlimited traffic on most plans.

    66.5
  2. 2Instapage logo
    Instapage

    Enterprise-grade landing pages with personalisation and collaboration.

    62.6
  3. 3ClickFunnels logo
    ClickFunnels

    Full sales funnels with checkout and upsells, not just pages.

    59.6
  4. 4Framer logo
    Framer

    Design-led pages at a fraction of the price if you don't need testing.

    57.2
  5. 5Webflow logo
    Webflow

    Build landing pages inside the main marketing site's CMS.

    55.3

Why people left Unbounce

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Unbounce: common questions

Is Unbounce free?

No, Unbounce is a paid product. Build plan: $99/month, or $74/month billed yearly (checked on Unbounce's own site).

Is Unbounce open source?

No, Unbounce is not open source.

What platforms does Unbounce run on?

Unbounce is available for Web.

What are the best alternatives to Unbounce?

The highest-ranked Unbounce alternatives right now are Leadpages, Instapage and ClickFunnels. See the full ranked list for pricing, platforms and verified facts.

See all 5 Unbounce alternatives