Adobe Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Adobe Analytics: quote-based pricing, among the most expensive in the market, and complex implementation that usually needs consultants. We ranked 5 alternatives by how directly each one replaces Adobe Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Google Analytics currently ranks first.

No alternatives match these filters.

Show all 5 alternatives

The best Adobe Analytics alternative for…

The highest-ranked app in this list for each need.

Best Adobe Analytics alternative for most people

Google Analytics

Free for most sites, with Analytics 360 for enterprise needs.

Best Adobe Analytics alternative for a free option

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Best Adobe Analytics alternative for a free plan you can upgrade

Amplitude

Product analytics for digital teams focused on user behaviour.

Best Adobe Analytics alternative for open source

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Best Adobe Analytics alternative for self-hosting

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Best Adobe Analytics alternative for iPhone and Android

Google Analytics

Free for most sites, with Analytics 360 for enterprise needs.

Best Adobe Analytics alternative for working in the browser

Piwik PRO

Enterprise-grade analytics with EU hosting and built-in consent tools.

Adobe Analytics alternatives: common questions

What is the best alternative to Adobe Analytics?

Google Analytics ranks first right now. Free for most sites, with Analytics 360 for enterprise needs. Piwik PRO and Matomo follow it in our ranking.

Is there a free alternative to Adobe Analytics?

Yes. Google Analytics (free plan + paid), Matomo (open source) and Amplitude (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Adobe Analytics?

Yes: Matomo. Matomo can also be self-hosted.

Why do people switch from Adobe Analytics?

The complaints we hear most: quote-based pricing, among the most expensive in the market; complex implementation that usually needs consultants; overlap with Customer Journey Analytics confuses the roadmap.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Adobe Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.