Adobe Analytics
Enterprise analytics suite with Analysis Workspace, part of Adobe Experience Cloud.
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About Adobe Analytics
Adobe Analytics is the enterprise web and app analytics product in Adobe Experience Cloud. It collects data from websites, apps and other channels into report suites, and analysts work in Analysis Workspace, a drag-and-drop canvas for freeform tables, segments, cohorts, flows, attribution and anomaly detection. It is known for flexible custom variables, accurate unsampled reporting at large scale, and tight connections with Adobe's targeting, personalisation and customer data products. Adobe now positions Customer Journey Analytics, built on Adobe Experience Platform, as its next-generation analytics, and many customers are moving between the two. Adobe Analytics is aimed at large enterprises with dedicated analytics teams; implementations typically involve consultants and a tag management setup. Pricing is quote-based, generally tied to server calls, and is among the highest in the category, with no free tier. It runs in the browser.
Best for: Large enterprises with analytics teams already invested in Adobe Experience Cloud.
Pros and cons
What works
- Analysis Workspace is very flexible for expert analysts
- Handles very large traffic without sampling
- Integrates with Adobe Target, Experience Platform and more
Why people leave
- Quote-based pricing, among the most expensive in the market
- Complex implementation that usually needs consultants
- Overlap with Customer Journey Analytics confuses the roadmap
Top Adobe Analytics alternatives
See all 5- 1
Google Analytics66.5Free for most sites, with Analytics 360 for enterprise needs.
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Piwik PRO62.6Enterprise-grade analytics with EU hosting and built-in consent tools.
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Matomo59.6Self-hosted analytics with full data ownership and no licence fees.
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Chartbeat55.3Real-time content analytics for publishers and newsrooms.
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Amplitude48.9Product analytics for digital teams focused on user behaviour.
Why people left Adobe Analytics
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Adobe Analytics: common questions
Is Adobe Analytics free?
No, Adobe Analytics is a paid product.
Is Adobe Analytics open source?
No, Adobe Analytics is not open source. Open-source alternatives include Matomo.
What platforms does Adobe Analytics run on?
Adobe Analytics is available for Web.
What are the best alternatives to Adobe Analytics?
The highest-ranked Adobe Analytics alternatives right now are Google Analytics, Piwik PRO and Matomo. See the full ranked list for pricing, platforms and verified facts.