Ahrefs Web Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Ahrefs Web Analytics: higher volumes need a paid add-on, and less depth than full analytics suites. We ranked 5 alternatives by how directly each one replaces Ahrefs Web Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Cloudflare Web Analytics currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Google Analytics	Free plan + paid	No	Web, iOS, Android	4 of 4	62.6

1. Google AnalyticsTop pick
Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads
Free plan + paidWeb, iOS, Android
62.6
score / 100
Why switch from Ahrefs Web Analytics
Free and much deeper, with Google Ads integration.
Pros
Free for most sites, with very high limits
Deep integration with Google Ads, Search Console and BigQuery
Supported by virtually every CMS and ecommerce platform
Cons
GA4 interface is complex and hard for casual users
Usually needs a cookie consent banner in the EU
Data modelling and thresholds can hide exact numbers
Visit Google Analytics Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Google Analytics a good Ahrefs Web Analytics alternative?
Verified facts
4 of 4 verified
Price
Free (Analytics 360 is paid)
Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
Data model
Event-based, web and app
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Cookieless measurement
Privacy controls incl. modelling
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Universal Analytics
Stopped processing data July 1, 2023
Checked Oct 25, 2026support.google.com(opens source in a new tab)

The best Ahrefs Web Analytics alternative for…

The highest-ranked app in this list for each need.

Best Ahrefs Web Analytics alternative for most people

Cloudflare Web Analytics

Another free, cookie-free option from a large provider.

Best Ahrefs Web Analytics alternative for a free option

Plausible Analytics

Independent privacy analytics with Search Console integration.

Best Ahrefs Web Analytics alternative for a free plan you can upgrade

Google Analytics

Free and much deeper, with Google Ads integration.

Best Ahrefs Web Analytics alternative for open source

Umami

Open-source analytics you can self-host.

Best Ahrefs Web Analytics alternative for self-hosting

Plausible Analytics

Independent privacy analytics with Search Console integration.

Best Ahrefs Web Analytics alternative for iPhone and Android

Google Analytics

Free and much deeper, with Google Ads integration.

Best Ahrefs Web Analytics alternative for working in the browser

Simple Analytics

EU-owned privacy analytics with AI questions about your data.

Ahrefs Web Analytics alternatives: common questions

What is the best alternative to Ahrefs Web Analytics?

Cloudflare Web Analytics ranks first right now. Another free, cookie-free option from a large provider. Google Analytics and Plausible Analytics follow it in our ranking.

Is there a free alternative to Ahrefs Web Analytics?

Yes. Cloudflare Web Analytics (free), Google Analytics (free plan + paid), Plausible Analytics (open source) and Umami (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Ahrefs Web Analytics?

Yes: Plausible Analytics and Umami. Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Ahrefs Web Analytics?

The complaints we hear most: higher volumes need a paid add-on; less depth than full analytics suites; side product of an SEO platform.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Ahrefs Web Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.