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Ahrefs Web Analytics logo

Ahrefs Web Analytics

Free, cookie-free website analytics from the SEO company Ahrefs.

Free plan + paidWeb analytics tools
Visit Ahrefs Web AnalyticsSee 5 alternatives
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About Ahrefs Web Analytics

Ahrefs Web Analytics is a free, privacy-friendly analytics tool offered by Ahrefs, the SEO software company. It uses a small script with no cookies and doesn't store IP addresses with analytics data, and shows visitors, pages, sources, countries, devices and UTM campaigns, with funnels, custom events, outbound link tracking and reports on traffic from AI chatbots such as ChatGPT and Perplexity. Connecting Google Search Console adds the keywords that bring visitors, linking traffic to SEO work, and data can be imported from GA4. It is free for websites with verified ownership up to a monthly event limit, as part of the free Ahrefs account, with a paid add-on for higher limits. It suits site owners and marketers who already use Ahrefs or want a free, simple alternative to GA. The trade-offs are that it is a side product of an SEO company, it is less deep than full analytics suites, and heavy traffic needs the paid add-on. It runs in the browser.

Best for: Marketers and site owners wanting free, cookie-free analytics tied to SEO data.

Pros and cons

What works

  • Free up to a high monthly event limit
  • Cookie-free with a 2KB script
  • Search Console keywords and AI referral tracking

Why people leave

  • Higher volumes need a paid add-on
  • Less depth than full analytics suites
  • Side product of an SEO platform

Top Ahrefs Web Analytics alternatives

See all 5
  1. 1Cloudflare Web Analytics logo
    Cloudflare Web Analytics

    Another free, cookie-free option from a large provider.

    66.5
  2. 2Google Analytics logo
    Google Analytics

    Free and much deeper, with Google Ads integration.

    62.6
  3. 3Plausible Analytics logo
    Plausible Analytics

    Independent privacy analytics with Search Console integration.

    59.6
  4. 4Umami logo
    Umami

    Open-source analytics you can self-host.

    57.2
  5. 5Simple Analytics logo
    Simple Analytics

    EU-owned privacy analytics with AI questions about your data.

    55.3

Why people left Ahrefs Web Analytics

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Ahrefs Web Analytics: common questions

Is Ahrefs Web Analytics free?

Ahrefs Web Analytics has a free plan and paid plans.

Is Ahrefs Web Analytics open source?

No, Ahrefs Web Analytics is not open source. Open-source alternatives include Plausible Analytics and Umami.

What platforms does Ahrefs Web Analytics run on?

Ahrefs Web Analytics is available for Web.

What are the best alternatives to Ahrefs Web Analytics?

The highest-ranked Ahrefs Web Analytics alternatives right now are Cloudflare Web Analytics, Google Analytics and Plausible Analytics. See the full ranked list for pricing, platforms and verified facts.

See all 5 Ahrefs Web Analytics alternatives