Matomo alternatives: 8 apps ranked by verified data
Common reasons people leave Matomo: interface feels dated and crowded, and self-hosting large sites needs tuning. We ranked 8 alternatives by how directly each one replaces Matomo, then by reviews, real visits and how recently each app's facts were checked against its own website. Plausible Analytics currently ranks first.
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Show all 8 alternativesThe best Matomo alternative for…
The highest-ranked app in this list for each need.
Best Matomo alternative for most people
Plausible AnalyticsFar simpler dashboard, also open source and EU-hosted.
Best Matomo alternative for a free option
UmamiLighter, modern open-source analytics that is easy to self-host.
Best Matomo alternative for a free plan you can upgrade
Google AnalyticsFree hosted analytics with deep Google Ads integration.
Best Matomo alternative for open source
RybbitNewer open-source option with funnels, replay and a cleaner interface.
Best Matomo alternative for self-hosting
PostHogProduct analytics, replay and flags with a self-host option for teams wanting more than page stats.
Best Matomo alternative for iPhone and Android
Google AnalyticsFree hosted analytics with deep Google Ads integration.
Best Matomo alternative for working in the browser
Piwik PROCommercial descendant of Piwik with built-in consent and tag management.
Matomo alternatives: common questions
What is the best alternative to Matomo?
Plausible Analytics ranks first right now. Far simpler dashboard, also open source and EU-hosted. Piwik PRO and Umami follow it in our ranking.
Is there a free alternative to Matomo?
Yes. Plausible Analytics (open source), Umami (open source), Google Analytics (free plan + paid) and Rybbit (open source) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Matomo?
Yes: Plausible Analytics, Umami, Rybbit and PostHog, plus 1 more in the list above. Plausible Analytics, Umami and Rybbit can also be self-hosted.
Why do people switch from Matomo?
The complaints we hear most: interface feels dated and crowded; self-hosting large sites needs tuning; heatmaps, recordings and other extras are paid plugins.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Matomo, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.