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Matomo

Open-source Google Analytics alternative you can self-host or use as a cloud service.

Open sourceSelf-hostableWeb analytics tools
Visit MatomoSee 8 alternatives
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About Matomo

Matomo, formerly Piwik, is the best-known open-source alternative to Google Analytics. It covers the same broad ground: visitors, referrers, campaigns, goals, ecommerce, funnels, custom reports and segments, with plugins for heatmaps, session recordings, A/B testing and more. You can run Matomo On-Premise for free on your own PHP and MySQL server, keeping full ownership of the data, or pay for Matomo Cloud, which is hosted in Europe and priced by monthly hits with a free trial. Reports are not sampled, data can be kept indefinitely, and it can be configured to track without cookies. That makes it a common choice for governments, universities and EU companies that need GDPR-friendly analytics with GA-like depth. The trade-offs are an interface that feels dated and busy, self-hosted performance that needs tuning on large sites, and premium features such as heatmaps sold as paid plugins. The core is GPL-licensed.

Best for: Organisations that want GA-level depth with full data ownership.

Pros and cons

What works

  • Free to self-host with full data ownership
  • No data sampling and unlimited retention
  • Very wide feature set, including ecommerce and funnels

Why people leave

  • Interface feels dated and crowded
  • Self-hosting large sites needs tuning
  • Heatmaps, recordings and other extras are paid plugins

Top Matomo alternatives

See all 8
  1. 1Plausible Analytics logo
    Plausible Analytics

    Far simpler dashboard, also open source and EU-hosted.

    66.5
  2. 2Piwik PRO logo
    Piwik PRO

    Commercial descendant of Piwik with built-in consent and tag management.

    62.6
  3. 3Umami logo
    Umami

    Lighter, modern open-source analytics that is easy to self-host.

    59.6
  4. 4Google Analytics logo
    Google Analytics

    Free hosted analytics with deep Google Ads integration.

    57.2
  5. 5Rybbit logo
    Rybbit

    Newer open-source option with funnels, replay and a cleaner interface.

    55.3

Why people left Matomo

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Matomo: common questions

Is Matomo free?

Yes. Matomo is free, open-source software that you can host yourself.

Is Matomo open source?

Yes. The source code is on GitHub at matomo-org/matomo. You can also run it on your own server.

What platforms does Matomo run on?

Matomo is available for Web, Self-hosted, iOS and Android.

What are the best alternatives to Matomo?

The highest-ranked Matomo alternatives right now are Plausible Analytics, Piwik PRO and Umami. See the full ranked list for pricing, platforms and verified facts.

See all 8 Matomo alternatives