Optimizely alternatives: 6 apps ranked by verified data
Common reasons people leave Optimizely: quote-only pricing sized for enterprises, and broad suite that can be complex to adopt. We ranked 6 alternatives by how directly each one replaces Optimizely, then by reviews, real visits and how recently each app's facts were checked against its own website. VWO currently ranks first.
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Show all 6 alternativesThe best Optimizely alternative for…
The highest-ranked app in this list for each need.
Best Optimizely alternative for most people
VWOSimilar web testing with behaviour analytics, at mid-market prices.
Best Optimizely alternative for a free option
GrowthBookOpen-source experimentation that runs on your own data warehouse.
Best Optimizely alternative for a free plan you can upgrade
StatsigEngineering-led experimentation with a free tier.
Best Optimizely alternative for open source
GrowthBookOpen-source experimentation that runs on your own data warehouse.
Best Optimizely alternative for self-hosting
GrowthBookOpen-source experimentation that runs on your own data warehouse.
Best Optimizely alternative for working in the browser
AB TastyA European experimentation and personalisation rival.
Optimizely alternatives: common questions
What is the best alternative to Optimizely?
VWO ranks first right now. Similar web testing with behaviour analytics, at mid-market prices. AB Tasty and Kameleoon follow it in our ranking.
Is there a free alternative to Optimizely?
Yes. Statsig (free plan + paid) and GrowthBook (open source) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Optimizely?
Yes: GrowthBook. GrowthBook can also be self-hosted.
Why do people switch from Optimizely?
The complaints we hear most: quote-only pricing sized for enterprises; broad suite that can be complex to adopt.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Optimizely, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.