Best product analytics tools

An all-in-one, developer-focused product platform: analytics, session replay, flags, experiments and more.

Free session recordings and heatmaps from Microsoft, with no traffic limits and AI summaries.

Open-source feature flags and warehouse-native A/B testing, hosted or self-hosted.

Event-based product analytics for funnels, retention and cohorts, now with session replay and feature flags.

Experience analytics suite combining Hotjar and Heap: heatmaps, session replay, journeys and product analytics.

The best-known feature management platform for flags, progressive rollouts, experiments and AI configs.

Experimentation, feature flags, product analytics and session replay on one platform with a free tier.

A digital analytics platform for product teams, covering event analytics, replay, experiments and in-app guides.

Behavioural data platform known for high-fidelity session replay, autocapture and frustration signals.

Open-source feature flag platform you can self-host, with an enterprise edition for larger teams.

Open-source feature flags and remote config, available as cloud, private cloud or self-hosted.

Enterprise digital experience platform with web and feature experimentation, personalisation and a CMS.

Experimentation and conversion optimisation suite with A/B testing, heatmaps and session recordings.

Website heatmaps, session recordings, funnels and form analytics for conversion optimisation.

Session replay with console logs, network requests and errors, built for frontend debugging and product insight.

Open-source session replay and product analytics you can self-host, with devtools and co-browsing.

Open-source web and product analytics, pitched as a self-hostable alternative to Mixpanel.

Privacy-focused product analytics for mobile, web, desktop and IoT apps, with a free self-hosted edition.

European experimentation and personalisation platform for web and feature testing.

Web and feature experimentation platform with AI that builds tests from text prompts.

Product analytics that autocaptures clicks, page views and form changes so you can analyse them later.

Hosted feature flags and remote config with unlimited seats and a forever-free plan.

Privacy-focused A/B testing tool with published plans, popular with CRO agencies.

Heatmaps, session recordings, surveys and live chat in one tool for small online businesses.

Website heatmaps, recordings and simple A/B testing aimed at marketers and small businesses.

Open-source, privacy-first analytics for mobile, desktop and web apps, with a simple dashboard.

Lightweight, MIT-licensed, self-hosted feature flag solution built on OpenFeature.

Enterprise digital analytics that groups friction in sessions and estimates its revenue impact.

Person-based analytics that connects marketing campaigns, product behaviour and revenue for SaaS and ecommerce.

OpenFeature-native feature flag platform with a free tier, now owned by Dynatrace.

Git-native, self-hosted feature flags where every change is a reviewable commit.

Privacy-first app analytics from Germany, built for Swift and mobile developers.

Warehouse-native experimentation and feature flagging platform, now Datadog Experiments.

Enterprise digital experience analytics with session replay, journey mapping and mobile app analytics.

Session recordings, heatmaps, events and funnels for websites and mobile apps.

Product analytics combined with in-app guides, feedback and roadmapping for software companies.

Mobile-first product analytics with session replay, screen heatmaps and AI insights for apps.

Customer journey analytics that follows people across touchpoints and triggers actions in other tools.

Feature flags with built-in impact measurement, now part of Harness as Feature Management & Experimentation.

The heatmap and session recording tool for websites, now merged into Contentsquare.