Salesforce Marketing Cloud alternatives: 5 apps ranked by verified data
Common reasons people leave Salesforce Marketing Cloud: very expensive, with annual contracts, and needs specialists to implement and run. We ranked 5 alternatives by how directly each one replaces Salesforce Marketing Cloud, then by reviews, real visits and how recently each app's facts were checked against its own website. HubSpot Marketing Hub currently ranks first.
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Show all 5 alternativesThe best Salesforce Marketing Cloud alternative for…
The highest-ranked app in this list for each need.
Best Salesforce Marketing Cloud alternative for most people
HubSpot Marketing HubEasier to run, with marketing and CRM on one platform at lower cost.
Best Salesforce Marketing Cloud alternative for a free plan you can upgrade
KlaviyoBetter fit for ecommerce brands that need revenue-driven automation.
Best Salesforce Marketing Cloud alternative for iPhone and Android
ActiveCampaignStrong automation for mid-sized teams without enterprise contracts.
Best Salesforce Marketing Cloud alternative for working in the browser
Customer.ioFlexible event-driven messaging for product companies, cheaper to start.
Salesforce Marketing Cloud alternatives: common questions
What is the best alternative to Salesforce Marketing Cloud?
HubSpot Marketing Hub ranks first right now. Easier to run, with marketing and CRM on one platform at lower cost. Klaviyo and Customer.io follow it in our ranking.
Is there a free alternative to Salesforce Marketing Cloud?
Yes. HubSpot Marketing Hub (free plan + paid) and Klaviyo (free plan + paid) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Salesforce Marketing Cloud?
None of the 5 alternatives in this list is open source.
Why do people switch from Salesforce Marketing Cloud?
The complaints we hear most: very expensive, with annual contracts; needs specialists to implement and run; confusing range of products and editions.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Salesforce Marketing Cloud, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.