Salesforce Marketing Cloud

Salesforce's enterprise marketing platform for email and cross-channel journeys at large scale.

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Verified facts: 3 of 3
Alternatives ranked: 5
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About Salesforce Marketing Cloud

Salesforce Marketing Cloud is the enterprise marketing suite from Salesforce. Its email side, Marketing Cloud Engagement, handles very large sends with dynamic content, a shared content library, journeys across email, SMS, push and ads, data extensions for complex audience data, and detailed reporting. The newer Marketing Cloud Next editions build marketing automation directly on the Salesforce platform with Agentforce AI agents, Data Cloud and campaign attribution, so marketing works from the same records as sales and service. Pricing is per organisation per month, with Growth and Advanced editions, plus add-ons; it is far more expensive than small-business tools and sold through annual contracts. Implementation usually requires specialists who know its scripting language and data model, and the various Marketing Cloud products can be confusing to tell apart. For large companies already on Salesforce that send to millions of people, it is a standard choice; smaller teams are better served elsewhere.

Best for: Large companies on Salesforce sending complex, high-volume campaigns.

What works

Scales to very large audiences and complex data
Cross-channel journeys tied to Salesforce CRM
Agentforce AI and attribution in newer editions

Why people leave

Very expensive, with annual contracts
Needs specialists to implement and run
Confusing range of products and editions

Top Salesforce Marketing Cloud alternatives

See all 5

1
HubSpot Marketing Hub
Easier to run, with marketing and CRM on one platform at lower cost.
66.5
2
Klaviyo
Better fit for ecommerce brands that need revenue-driven automation.
62.6
3
Customer.io
Flexible event-driven messaging for product companies, cheaper to start.
59.6
4
ActiveCampaign
Strong automation for mid-sized teams without enterprise contracts.
57.2
5Sa
Salesforce Sales Cloud
If you mainly need CRM, Sales Cloud's Starter suite includes basic email marketing.
47.8

Why people left Salesforce Marketing Cloud

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Salesforce Marketing Cloud: common questions

Is Salesforce Marketing Cloud free?

No, Salesforce Marketing Cloud is a paid product. Growth Edition price: $1,500 per org/month, billed annually (checked on Salesforce Marketing Cloud's own site).

Is Salesforce Marketing Cloud open source?

No, Salesforce Marketing Cloud is not open source.

What platforms does Salesforce Marketing Cloud run on?

Salesforce Marketing Cloud is available for Web, iOS and Android.

What are the best alternatives to Salesforce Marketing Cloud?

The highest-ranked Salesforce Marketing Cloud alternatives right now are HubSpot Marketing Hub, Klaviyo and Customer.io. See the full ranked list for pricing, platforms and verified facts.

See all 5 Salesforce Marketing Cloud alternatives

Salesforce Marketing Cloud facts

3 of 3 verified

Growth Edition price: $1,500 per org/month, billed annually; Checked Oct 25, 2026salesforce.com(opens source in a new tab); “Growth Edition Grow your business with agentic marketing automation on the world's #1 CRM. $ 1,500 USD/Org/Month”
Advanced Edition price: $3,250 per org/month, billed annually; Checked Oct 25, 2026salesforce.com(opens source in a new tab); “Advanced Edition Grow your business with agentic marketing automation on the world's #1 CRM. $ 3,250 USD/Org/Month”
Email product: Marketing Cloud Engagement; Checked Oct 25, 2026salesforce.com(opens source in a new tab); “Watch demo Why is Marketing Cloud Engagement the #1 tool for email marketing?”