Best email marketing tools
Tools for sending newsletters, campaigns and automated marketing email, from free starter plans to ecommerce platforms and self-hosted open-source senders.
32 apps, ordered by visits from AppBreakup and how often our research lists each one as an alternative. Open any app to see its alternatives.
All email marketing tools
- Alternatives to MailerLite
Affordable, well-designed email marketing with automations, landing pages and a free plan.
Free plan + paidWeb, iOS, Android - Alternatives to Mailchimp
The best-known email marketing platform for small businesses, now owned by Intuit.
Free plan + paidWeb, iOS, Android - Alternatives to Brevo
Email, SMS and WhatsApp marketing with a CRM, priced by emails sent rather than contacts.
Free plan + paidWeb, iOS, Android - Alternatives to ActiveCampaign
Marketing automation and email platform with a visual workflow builder and built-in CRM.
PaidWeb, iOS, Android - Alternatives to Sender
- Alternatives to Kit
Email marketing for creators, formerly ConvertKit, with a free plan for large lists.
Free plan + paidWeb, iOS, Android - Alternatives to Klaviyo
Email and SMS marketing for online stores, built on detailed customer and purchase data.
Free plan + paidWeb, iOS, Android - Alternatives to EmailOctopus
Simple, low-cost newsletter and email marketing tool with a generous free plan.
Free plan + paidWeb - Alternatives to listmonk
Free, open-source, self-hosted newsletter and mailing list manager in a single binary.
Open sourceSelf-hostableSelf-hosted, Web - Alternatives to Mautic
Open-source marketing automation platform you can self-host, with email, forms and lead scoring.
Open sourceSelf-hostableSelf-hosted, Web - Alternatives to Customer.io
Data-driven messaging platform for apps, sending email, push, SMS and in-app messages.
PaidWeb - Alternatives to HubSpot Marketing Hub
HubSpot's marketing suite, with email, automation, forms and ads built on its CRM.
Free plan + paidWeb, iOS, Android - Alternatives to Loops
Email platform for SaaS teams that sends marketing, product and transactional email in one place.
Free plan + paidWeb - Alternatives to Mailjet
European email marketing and sending API with real-time team collaboration on campaigns.
Free plan + paidWeb - Alternatives to Omnisend
Email, SMS and push marketing built for ecommerce stores on Shopify and other platforms.
Free plan + paidWeb, iOS, Android - BeAlternatives to Bento
Email marketing and automation for small online businesses, with flat pricing and a focus on deliverability.
PaidWeb - Alternatives to Constant Contact
Long-running email marketing service for small businesses and nonprofits, with events and SMS.
PaidWeb, iOS, Android - Alternatives to Sendy
Self-hosted newsletter app with a one-time licence that sends cheaply through Amazon SES.
PaidSelf-hostableSelf-hosted, Web - Alternatives to GetResponse
Email marketing with automation, landing pages, funnels and webinars in one platform.
Free plan + paidWeb, iOS, Android - Alternatives to Mailcoach
- Alternatives to Keila
Open-source newsletter tool that you can self-host or use as a hosted service.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Zoho Campaigns
Email marketing from Zoho with a free plan and tight links to Zoho CRM.
Free plan + paidWeb, iOS, Android - Alternatives to AWeber
Veteran email marketing service for small businesses and creators, with a free plan.
Free plan + paidWeb, iOS, Android - Alternatives to Elastic Email
- SaAlternatives to Salesforce Marketing Cloud
Salesforce's enterprise marketing platform for email and cross-channel journeys at large scale.
PaidWeb, iOS, Android - Alternatives to Flodesk
Design-led email marketing for creators and small brands, with polished templates and simple flows.
Free plan + paidWeb - Alternatives to SendFox
Budget email marketing for creators from AppSumo, with a free plan and a lifetime deal.
Free plan + paidWeb - Alternatives to Moosend
- Alternatives to MailPoet
Email marketing plugin for WordPress and WooCommerce, managed from your site's dashboard.
Free plan + paidWeb, Self-hosted - Alternatives to Benchmark Email
Straightforward email marketing with every feature on every plan, including free.
Free plan + paidWeb - Alternatives to Campaign Monitor
Design-focused email marketing for small businesses and agencies, part of Marigold.
Free plan + paidWeb - Alternatives to Mailmodo
Our picks by need
Best for most people
MailerLiteBest for a free option
listmonkBest for open source
MauticBest for self-hosting
SendyBest for iPhone and Android
MailchimpPopular comparisons
Common questions
What are the best email marketing tools?
Based on how often our research lists them as alternatives and visits from AppBreakup, the leading email marketing tools right now are MailerLite, Mailchimp, Brevo, ActiveCampaign and Sender.
Are there free email marketing tools?
Yes. MailerLite (free plan + paid), Mailchimp (free plan + paid), Brevo (free plan + paid), Sender (free plan + paid) and Kit (free plan + paid) have a free option, out of 23 free or freemium apps we track.
Which email marketing tools are open source?
listmonk, Mautic and Keila.