Semrush alternatives: 6 apps ranked by verified data
Common reasons people leave Semrush: costs rise fast with extra users and toolkits, and crowded interface with a learning curve. We ranked 6 alternatives by how directly each one replaces Semrush, then by reviews, real visits and how recently each app's facts were checked against its own website. Ahrefs currently ranks first.
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Show all 6 alternativesThe best Semrush alternative for…
The highest-ranked app in this list for each need.
Best Semrush alternative for most people
AhrefsThe closest rival, known for its backlink index and a free tier for your own sites.
Best Semrush alternative for a free plan you can upgrade
SimilarwebBetter for market-level traffic and competitive intelligence.
Best Semrush alternative for working in the browser
SE RankingCovers most of the same SEO tasks at a noticeably lower price.
Semrush alternatives: common questions
What is the best alternative to Semrush?
Ahrefs ranks first right now. The closest rival, known for its backlink index and a free tier for your own sites. SE Ranking and Moz Pro follow it in our ranking.
Is there a free alternative to Semrush?
Yes. Ahrefs (free plan + paid), Similarweb (free plan + paid) and Ubersuggest (free plan + paid) have a free option. Check each app's verified facts for current plan limits.
Is there an open-source alternative to Semrush?
None of the 6 alternatives in this list is open source.
Why do people switch from Semrush?
The complaints we hear most: costs rise fast with extra users and toolkits; crowded interface with a learning curve; free account is very limited.
How is this list ranked?
Every app is scored with the same published formula: how directly it replaces Semrush, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.