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Semrush alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Semrush: costs rise fast with extra users and toolkits, and crowded interface with a learning curve. We ranked 6 alternatives by how directly each one replaces Semrush, then by reviews, real visits and how recently each app's facts were checked against its own website. Ahrefs currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Ahrefs logoAhrefsFree plan + paidNoWeb, Browser extension4 of 466.5
2SE Ranking logoSE RankingPaidNoWeb4 of 462.6
3Moz Pro logoMoz ProPaidNoWeb, Browser extension4 of 459.6
4Serpstat logoSerpstatPaidNoWeb, Browser extension4 of 457.2
5Similarweb logoSimilarwebFree plan + paidNoWeb, Browser extension5 of 555.3
6Ubersuggest logoUbersuggestFree plan + paidNoWeb, Browser extension3 of 353.6
  1. Ahrefs logo

    1. AhrefsTop pick

    Best for: SEO specialists and agencies who rely on backlink and competitor data

    Free plan + paidWeb, Browser extension

    66.5

    score / 100

    Why switch from Semrush

    The closest rival, known for its backlink index and a free tier for your own sites.

    Pros

    • Large, frequently updated backlink index
    • Free audits and analytics for your own verified sites
    • Clean, fast interface

    Cons

    • Lower plans are restrictive with usage credits
    • Expensive on higher tiers
    • Fewer PPC and social features than Semrush
    Visit Ahrefs Compare with SemrushDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Ahrefs a good Semrush alternative?

    Verified facts

    4 of 4 verified
    Free tier
    Ahrefs Free for verified sites
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Free site audit
    5,000 crawl credits/month per project
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Backlinks history
    35 trillion external backlinks
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Starter plan
    200 Site Explorer credits
    Checked Oct 25, 2026help.ahrefs.com(opens source in a new tab)
  2. SE Ranking logo

    2. SE Ranking

    Best for: Agencies and freelancers who need client-ready SEO reporting on a budget

    PaidWeb

    62.6

    score / 100

    Why switch from Semrush

    Covers most of the same SEO tasks at a noticeably lower price.

    Pros

    • Lower price than the big two suites
    • Strong rank tracking and white-label reports
    • Free trial without a credit card

    Cons

    • Smaller databases than Semrush or Ahrefs in some markets
    • Advanced features need higher tiers
    Visit SE Ranking Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is SE Ranking a good Semrush alternative?

    Verified facts

    4 of 4 verified
    Core plan
    $129/month, $103.20/month yearly
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Annual discount
    20%
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Integrations
    Looker Studio, Matomo, GA, GSC
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
  3. Moz Pro logo

    3. Moz Pro

    Best for: Small businesses and in-house marketers wanting a simpler, well-documented SEO suite

    PaidWeb, Browser extension

    59.6

    score / 100

    Why switch from Semrush

    A long-standing suite with Domain Authority metrics and simpler plans.

    Pros

    • Domain Authority is a widely recognised metric
    • Clear plans and strong educational resources
    • Free MozBar extension and free tools

    Cons

    • Smaller link and keyword databases than the leaders
    • Lower tiers have tight keyword and crawl limits
    Visit Moz Pro Compare with SemrushDetails and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Moz Pro a good Semrush alternative?

    Verified facts

    4 of 4 verified
    Standard plan
    $99/month, $79/month yearly
    Checked Oct 25, 2026moz.com(opens source in a new tab)
    Standard limits
    3 sites, 300 keywords
    Checked Oct 25, 2026moz.com(opens source in a new tab)
    Annual discount
    20%
    Checked Oct 25, 2026moz.com(opens source in a new tab)
    Browser extension
    MozBar, free
    Checked Oct 25, 2026moz.com(opens source in a new tab)
  4. Serpstat logo

    4. Serpstat

    Best for: Freelancers and agencies wanting broad SEO features at a lower price

    PaidWeb, Browser extension

    57.2

    score / 100

    Why switch from Semrush

    A budget all-in-one suite with keyword, backlink and audit tools.

    Pros

    • Wide feature set for the price
    • AI visibility checks included on team plans
    • Seven-day free trial of all paid features

    Cons

    • Smaller databases than the market leaders
    • Busy interface
    Visit Serpstat Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Serpstat a good Semrush alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $50/month (Individual)
    Checked Oct 25, 2026serpstat.com(opens source in a new tab)
    Free trial
    7 days
    Checked Oct 25, 2026serpstat.com(opens source in a new tab)
    Annual discount
    Up to 27%
    Checked Oct 25, 2026serpstat.com(opens source in a new tab)
    AI visibility
    1,500 brand checks on Team and Agency
    Checked Oct 25, 2026serpstat.com(opens source in a new tab)
  5. Similarweb logo

    5. Similarweb

    Best for: Marketers and analysts benchmarking competitors' traffic and channels

    Free plan + paidWeb, Browser extension

    55.3

    score / 100

    Why switch from Semrush

    Better for market-level traffic and competitive intelligence.

    Pros

    • Traffic estimates for almost any website or app
    • Channel, referral and keyword breakdowns for competitors
    • Free traffic checker for quick lookups

    Cons

    • Expensive for full access
    • Estimates for small sites can be inaccurate
    • Weaker for technical SEO work
    Visit Similarweb Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Similarweb a good Semrush alternative?

    Verified facts

    5 of 5 verified
    Products
    Web, AI search, app, retail, sales, stock intelligence
    Checked Oct 25, 2026similarweb.com(opens source in a new tab)
    Listed on
    NYSE (SMWB)
    Checked Oct 25, 2026similarweb.com(opens source in a new tab)
    Coverage
    100M+ websites, 4M+ apps
    Checked Oct 25, 2026similarweb.com(opens source in a new tab)
    Historical data
    10 years
    Checked Oct 25, 2026similarweb.com(opens source in a new tab)
    Free tools
    Website traffic checker, keyword tool
    Checked Oct 25, 2026similarweb.com(opens source in a new tab)
  6. Ubersuggest logo

    6. Ubersuggest

    Best for: Small business owners and bloggers who want cheap, simple SEO research

    Free plan + paidWeb, Browser extension

    53.6

    score / 100

    Why switch from Semrush

    A much cheaper option for small businesses and beginners.

    Pros

    • Low monthly price and lifetime licence option
    • Beginner-friendly explanations of metrics
    • Free daily searches to try it

    Cons

    • Less accurate and less deep data than big suites
    • Heavy use of promotions and upsells
    • Free use is very limited
    Visit Ubersuggest Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Ubersuggest a good Semrush alternative?

    Verified facts

    3 of 3 verified
    Lifetime access
    Offered as a promotion
    Checked Oct 25, 2026app.neilpatel.com(opens source in a new tab)
    Add-ons
    From $5/month each
    Checked Oct 25, 2026app.neilpatel.com(opens source in a new tab)
    Export limits
    2,000 to 10,000 rows per report
    Checked Oct 25, 2026app.neilpatel.com(opens source in a new tab)

The best Semrush alternative for…

The highest-ranked app in this list for each need.

Ahrefs logo

Best Semrush alternative for most people

Ahrefs

The closest rival, known for its backlink index and a free tier for your own sites.

Similarweb logo

Best Semrush alternative for a free plan you can upgrade

Similarweb

Better for market-level traffic and competitive intelligence.

SE Ranking logo

Best Semrush alternative for working in the browser

SE Ranking

Covers most of the same SEO tasks at a noticeably lower price.

Semrush alternatives: common questions

What is the best alternative to Semrush?

Ahrefs ranks first right now. The closest rival, known for its backlink index and a free tier for your own sites. SE Ranking and Moz Pro follow it in our ranking.

Is there a free alternative to Semrush?

Yes. Ahrefs (free plan + paid), Similarweb (free plan + paid) and Ubersuggest (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Semrush?

None of the 6 alternatives in this list is open source.

Why do people switch from Semrush?

The complaints we hear most: costs rise fast with extra users and toolkits; crowded interface with a learning curve; free account is very limited.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Semrush, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.