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Emplifi

An enterprise social media suite covering publishing, analytics, care, influencers and social commerce.

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About Emplifi

Emplifi, formerly Socialbakers and Astute, is an enterprise platform for social marketing, social customer care and social commerce. Its social marketing product covers planning and publishing, competitive benchmarking built on data from a large number of brands, influencer discovery, community management and AI-driven insights, while separate modules handle customer care across messaging channels, user-generated content and shoppable galleries. Large consumer brands use it to benchmark against competitors and coordinate many regional accounts. Pricing is sales-led, with published starting prices well above the small-business market, and setting it up properly usually involves onboarding with the vendor. It is too heavy and too expensive for small teams, and some modules overlap with tools a company may already own. It runs in the browser with mobile apps. It suits larger brands and agencies that want social marketing, care and commerce from one enterprise vendor.

Best for: Large consumer brands wanting benchmarking, care and social commerce in one suite.

Pros and cons

What works

  • Strong competitive benchmarking data
  • Care, UGC and commerce modules alongside publishing
  • Built for multi-region brand teams

Why people leave

  • Expensive, sales-led pricing
  • Needs onboarding to set up well
  • Overkill for small and mid-sized teams

Top Emplifi alternatives

See all 5
  1. 1Sprinklr Social logo
    Sprinklr Social

    Even broader enterprise CX platform for global organisations.

    66.5
  2. 2Sprout Social logo
    Sprout Social

    Easier to adopt, with transparent per-seat pricing.

    62.6
  3. 3Brandwatch logo
    Brandwatch

    Enterprise publishing combined with leading social listening.

    59.6
  4. 4Hootsuite logo
    Hootsuite

    Established suite with lower cost of entry.

    57.2
  5. 5Statusbrew logo
    Statusbrew

    Strong moderation and care inbox at mid-market prices.

    55.3

Why people left Emplifi

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Emplifi: common questions

Is Emplifi free?

No, Emplifi is a paid product. Starting price: $1,249 per month (checked on Emplifi's own site).

Is Emplifi open source?

No, Emplifi is not open source.

What platforms does Emplifi run on?

Emplifi is available for Web, iOS and Android.

What are the best alternatives to Emplifi?

The highest-ranked Emplifi alternatives right now are Sprinklr Social, Sprout Social and Brandwatch. See the full ranked list for pricing, platforms and verified facts.

See all 5 Emplifi alternatives