Brandwatch
Enterprise social listening and consumer intelligence, with publishing and an inbox for brand teams.
- Verified facts
- 4 of 4
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Brandwatch
Brandwatch, now part of Cision, is best known for social listening: it monitors brand mentions, topics and competitors across a very large set of social, news, forum and review sources, with long historical data, AI-assisted analysis and image recognition. Its social media management product, which grew out of the earlier Falcon.io acquisition, adds publishing and a content calendar, a customisable inbox for engagement across major networks and messaging apps, advertising tools, benchmarking and reporting, so research and social teams can work from the same data. It is aimed at large brands and agencies and is sold on annual contracts through sales, with no public pricing. Teams that only need scheduling will find it far more than they need, and the listening and management products are often bought separately. It runs in the browser with mobile apps for publishing and engagement. It suits enterprises where social listening and research matter as much as publishing.
Best for: Enterprise brands that need top-tier social listening tied to publishing and engagement.
Pros and cons
What works
- Industry-leading social listening and historical data
- Inbox covering social and messaging channels
- Research and social teams share one platform
Why people leave
- No public pricing; annual sales contracts
- Overkill if you only need scheduling
- Listening and management are often separate purchases
Top Brandwatch alternatives
See all 5- 1
Sprinklr Social66.5Enterprise platform tying social into broader customer experience.
- 2
Emplifi62.6Enterprise social suite with benchmarking, care and commerce.
- 3
Sprout Social59.6Easier to adopt, with listening as an add-on.
- 4
Hootsuite57.2Listening and publishing for less money and complexity.
- 5
Vista Social55.3Affordable suite with a listening add-on.
Why people left Brandwatch
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Brandwatch, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Brandwatch
Brandwatch: common questions
Is Brandwatch free?
No, Brandwatch is a paid product.
Is Brandwatch open source?
No, Brandwatch is not open source.
What platforms does Brandwatch run on?
Brandwatch is available for Web, iOS and Android.
What are the best alternatives to Brandwatch?
The highest-ranked Brandwatch alternatives right now are Sprinklr Social, Emplifi and Sprout Social. See the full ranked list for pricing, platforms and verified facts.