HubSpot Marketing Hub alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave HubSpot Marketing Hub: automated workflows need the costly Professional tier, and pricing grows with marketing contacts and seats. We ranked 6 alternatives by how directly each one replaces HubSpot Marketing Hub, then by reviews, real visits and how recently each app's facts were checked against its own website. ActiveCampaign currently ranks first.

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The best HubSpot Marketing Hub alternative for…

The highest-ranked app in this list for each need.

Best HubSpot Marketing Hub alternative for most people

ActiveCampaign

Comparable automation and CRM for much less money.

Best HubSpot Marketing Hub alternative for a free option

Mautic

Open-source marketing automation you can self-host.

Best HubSpot Marketing Hub alternative for a free plan you can upgrade

Brevo

Email, SMS and a CRM at a fraction of the price.

Best HubSpot Marketing Hub alternative for open source

Mautic

Open-source marketing automation you can self-host.

Best HubSpot Marketing Hub alternative for self-hosting

Mautic

Open-source marketing automation you can self-host.

Best HubSpot Marketing Hub alternative for iPhone and Android

Salesforce Marketing Cloud

The enterprise option for teams already on Salesforce.

Best HubSpot Marketing Hub alternative for working in the browser

Zoho Campaigns

Low-cost email marketing tied to Zoho CRM.

HubSpot Marketing Hub alternatives: common questions

What is the best alternative to HubSpot Marketing Hub?

ActiveCampaign ranks first right now. Comparable automation and CRM for much less money. Brevo and Salesforce Marketing Cloud follow it in our ranking.

Is there a free alternative to HubSpot Marketing Hub?

Yes. Brevo (free plan + paid), Mautic (open source), Zoho Campaigns (free plan + paid) and HubSpot CRM (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to HubSpot Marketing Hub?

Yes: Mautic. Mautic can also be self-hosted.

Why do people switch from HubSpot Marketing Hub?

The complaints we hear most: automated workflows need the costly Professional tier; pricing grows with marketing contacts and seats; more than a pure email tool for small senders.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces HubSpot Marketing Hub, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.