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HubSpot Marketing Hub alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave HubSpot Marketing Hub: automated workflows need the costly Professional tier, and pricing grows with marketing contacts and seats. We ranked 6 alternatives by how directly each one replaces HubSpot Marketing Hub, then by reviews, real visits and how recently each app's facts were checked against its own website. ActiveCampaign currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1ActiveCampaign logoActiveCampaignPaidNoWeb, iOS, Android3 of 366.5
2Brevo logoBrevoFree plan + paidNoWeb, iOS, Android4 of 462.6
3SaSalesforce Marketing CloudPaidNoWeb, iOS, Android3 of 359.6
4Mautic logoMauticOpen sourceYesSelf-hosted, Web3 of 357.2
5Zoho Campaigns logoZoho CampaignsFree plan + paidNoWeb, iOS, Android3 of 355.3
6HubSpot CRM logoHubSpot CRMFree plan + paidNoWeb, iOS, Android +15 of 546.8
  1. ActiveCampaign logo

    1. ActiveCampaignTop pick

    Best for: Small and mid-sized businesses that rely on complex automated nurture sequences

    PaidWeb, iOS, Android

    66.5

    score / 100

    Why switch from HubSpot Marketing Hub

    Comparable automation and CRM for much less money.

    Pros

    • One of the most flexible automation builders available
    • Built-in CRM, lead scoring and pipelines
    • Large library of integrations and automation recipes

    Cons

    • No free plan
    • Pricier than simpler newsletter tools
    • Many options make it complex for small teams
    Visit ActiveCampaign Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is ActiveCampaign a good HubSpot Marketing Hub alternative?

    Verified facts

    3 of 3 verified
    Plus plan allowance
    10,000 sends/month at 1,000 contacts
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Pro plan allowance
    12,000 sends/month, 3 seats
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
  2. Brevo logo

    2. Brevo

    Best for: Businesses with large contact lists that want email, SMS and a CRM in one place

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from HubSpot Marketing Hub

    Email, SMS and a CRM at a fraction of the price.

    Pros

    • Priced by emails sent, not contacts stored
    • Email, SMS, WhatsApp and transactional email together
    • Free plan with daily sending allowance

    Cons

    • Free plan has a daily send limit and branding
    • Editor and templates less polished than some rivals
    • SMS credits cost extra
    Visit Brevo Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Brevo a good HubSpot Marketing Hub alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 300 emails per day
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Free plan terms
    Free forever, no card needed
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Starter volume
    From 5,000 emails per month
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Transactional messaging
    Email, SMS and WhatsApp via SMTP and API
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
  3. Sa

    3. Salesforce Marketing Cloud

    Best for: Large companies on Salesforce sending complex, high-volume campaigns

    PaidWeb, iOS, Android

    59.6

    score / 100

    Why switch from HubSpot Marketing Hub

    The enterprise option for teams already on Salesforce.

    Pros

    • Scales to very large audiences and complex data
    • Cross-channel journeys tied to Salesforce CRM
    • Agentforce AI and attribution in newer editions

    Cons

    • Very expensive, with annual contracts
    • Needs specialists to implement and run
    • Confusing range of products and editions
    Visit Salesforce Marketing Cloud Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Salesforce Marketing Cloud a good HubSpot Marketing Hub alternative?

    Verified facts

    3 of 3 verified
    Growth Edition price
    $1,500 per org/month, billed annually
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Advanced Edition price
    $3,250 per org/month, billed annually
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Email product
    Marketing Cloud Engagement
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
  4. Mautic logo

    4. Mautic

    Best for: Organisations that want full marketing automation without per-contact fees

    Open sourceSelf-hostableSelf-hosted, Web

    57.2

    score / 100

    Why switch from HubSpot Marketing Hub

    Open-source marketing automation you can self-host.

    Pros

    • Free, open source and self-hosted
    • Full automation with lead scoring and multi-channel campaigns
    • No per-contact pricing

    Cons

    • Setup and upgrades need technical skill
    • Interface less polished than commercial tools
    • Deliverability is your responsibility
    Visit Mautic Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mautic a good HubSpot Marketing Hub alternative?

    Verified facts

    3 of 3 verified
    Open source
    Yes
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
    Users
    40,000+ companies
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
  5. Zoho Campaigns logo

    5. Zoho Campaigns

    Best for: Businesses already using Zoho CRM or other Zoho apps

    Free plan + paidWeb, iOS, Android

    55.3

    score / 100

    Why switch from HubSpot Marketing Hub

    Low-cost email marketing tied to Zoho CRM.

    Pros

    • Forever-free plan with several users
    • Deep integration with Zoho CRM and the Zoho suite
    • Low prices with credit-based option

    Cons

    • Busy interface
    • Editor less smooth than leading rivals
    • Less compelling outside the Zoho ecosystem
    Visit Zoho Campaigns Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Zoho Campaigns a good HubSpot Marketing Hub alternative?

    Verified facts

    3 of 3 verified
    Free plan
    2,000 contacts, 6,000 emails/month, 5 users
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Standard plan limit
    Up to 100,000 contacts
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
  6. HubSpot CRM logo

    6. HubSpot CRM

    Best for: Small and mid-sized teams that want sales and marketing data in one easy CRM

    Free plan + paidWeb, iOS, Android, Browser extension

    46.8

    score / 100

    Why switch from HubSpot Marketing Hub

    If you only need contacts and basic email, the free CRM may be enough.

    Pros

    • Free tier with no time limit covers the basics well
    • Sales, marketing and service activity on one contact timeline
    • Easy to set up without a consultant
    • Large integration marketplace

    Cons

    • Big price jump from Starter to Professional editions
    • Many automation features are locked to higher tiers
    • Less flexible data modelling than Salesforce
    Visit HubSpot CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.334
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is HubSpot CRM a good HubSpot Marketing Hub alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Yes, no expiration
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Credit card for free plan
    Not required
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Integrations
    2,000+ marketplace apps
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Customers
    306,000+ in 135+ countries
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    API
    Yes
    Checked Oct 25, 2026developers.hubspot.com(opens source in a new tab)

The best HubSpot Marketing Hub alternative for…

The highest-ranked app in this list for each need.

ActiveCampaign logo

Best HubSpot Marketing Hub alternative for most people

ActiveCampaign

Comparable automation and CRM for much less money.

Mautic logo

Best HubSpot Marketing Hub alternative for a free option

Mautic

Open-source marketing automation you can self-host.

Brevo logo

Best HubSpot Marketing Hub alternative for a free plan you can upgrade

Brevo

Email, SMS and a CRM at a fraction of the price.

Mautic logo

Best HubSpot Marketing Hub alternative for open source

Mautic

Open-source marketing automation you can self-host.

Mautic logo

Best HubSpot Marketing Hub alternative for self-hosting

Mautic

Open-source marketing automation you can self-host.

Sa

Best HubSpot Marketing Hub alternative for iPhone and Android

Salesforce Marketing Cloud

The enterprise option for teams already on Salesforce.

Zoho Campaigns logo

Best HubSpot Marketing Hub alternative for working in the browser

Zoho Campaigns

Low-cost email marketing tied to Zoho CRM.

HubSpot Marketing Hub alternatives: common questions

What is the best alternative to HubSpot Marketing Hub?

ActiveCampaign ranks first right now. Comparable automation and CRM for much less money. Brevo and Salesforce Marketing Cloud follow it in our ranking.

Is there a free alternative to HubSpot Marketing Hub?

Yes. Brevo (free plan + paid), Mautic (open source), Zoho Campaigns (free plan + paid) and HubSpot CRM (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to HubSpot Marketing Hub?

Yes: Mautic. Mautic can also be self-hosted.

Why do people switch from HubSpot Marketing Hub?

The complaints we hear most: automated workflows need the costly Professional tier; pricing grows with marketing contacts and seats; more than a pure email tool for small senders.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces HubSpot Marketing Hub, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.