HubSpot Marketing Hub

HubSpot's marketing suite, with email, automation, forms and ads built on its CRM.

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Verified facts: 3 of 3
Alternatives ranked: 6
Approved reviews: 0
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About HubSpot Marketing Hub

Marketing Hub is HubSpot's marketing software, built on the same contact database as the HubSpot CRM. It covers marketing email with a drag-and-drop editor and templates, AI-written subject lines and copy, forms, landing pages, live chat, ads management, social publishing, workflows for automation, lead scoring and attribution reporting. Because it shares data with Sales Hub and Service Hub, marketing activity is visible to sales and support teams without syncing between tools. Free marketing tools let small teams send basic email with HubSpot branding; Starter, Professional and Enterprise tiers add more sends, automation and reporting, with a free trial for paid plans. The catch is cost: automated email workflows require Professional or higher, which is far more expensive than dedicated email tools, and pricing also depends on marketing contacts and seats. It suits companies that want marketing and sales on one platform and are prepared to pay for it.

Best for: Companies that want marketing, sales and service on one CRM platform.

What works

Email, forms, ads and automation on one shared CRM
Strong attribution and reporting
Free tools to start

Why people leave

Automated workflows need the costly Professional tier
Pricing grows with marketing contacts and seats
More than a pure email tool for small senders

Top HubSpot Marketing Hub alternatives

See all 6

1
ActiveCampaign
Comparable automation and CRM for much less money.
66.5
2
Brevo
Email, SMS and a CRM at a fraction of the price.
62.6
3Sa
Salesforce Marketing Cloud
The enterprise option for teams already on Salesforce.
59.6
4
Mautic
Open-source marketing automation you can self-host.
57.2
5
Zoho Campaigns
Low-cost email marketing tied to Zoho CRM.
55.3

Why people left HubSpot Marketing Hub

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HubSpot Marketing Hub: common questions

Is HubSpot Marketing Hub free?

HubSpot Marketing Hub has a free plan and paid plans.

Is HubSpot Marketing Hub open source?

No, HubSpot Marketing Hub is not open source. Open-source alternatives include Mautic.

What platforms does HubSpot Marketing Hub run on?

HubSpot Marketing Hub is available for Web, iOS and Android.

What are the best alternatives to HubSpot Marketing Hub?

The highest-ranked HubSpot Marketing Hub alternatives right now are ActiveCampaign, Brevo and Salesforce Marketing Cloud. See the full ranked list for pricing, platforms and verified facts.

See all 6 HubSpot Marketing Hub alternatives

HubSpot Marketing Hub facts

3 of 3 verified

Free trial: 14 days; Checked Oct 25, 2026hubspot.com(opens source in a new tab); “Start 14-day free trial of HubSpot's marketing tools”
Automated emails: Professional or Enterprise only; Checked Oct 25, 2026knowledge.hubspot.com(opens source in a new tab); “Automated emails are only available for accounts with a Marketing Hub Professional or Enterprise subscription.”
AI writing: AI subject lines and email copy; Checked Oct 25, 2026hubspot.com(opens source in a new tab); “Boost email opens with AI-generated subject lines and email copy”