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Moz Pro alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Moz Pro: smaller link and keyword databases than the leaders, and lower tiers have tight keyword and crawl limits. We ranked 5 alternatives by how directly each one replaces Moz Pro, then by reviews, real visits and how recently each app's facts were checked against its own website. Semrush currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Semrush logoSemrushFree plan + paidNoWeb3 of 366.5
2Ahrefs logoAhrefsFree plan + paidNoWeb, Browser extension4 of 462.6
3SE Ranking logoSE RankingPaidNoWeb4 of 459.6
4Mangools logoMangoolsFree plan + paidNoWeb, Browser extension4 of 457.2
5Seobility logoSeobilityFree plan + paidNoWeb4 of 455.3
  1. Semrush logo

    1. SemrushTop pick

    Best for: Agencies and marketing teams wanting one suite for SEO, competitor and content research

    Free plan + paidWeb

    66.5

    score / 100

    Why switch from Moz Pro

    A larger suite with bigger databases and more marketing tools.

    Pros

    • Very broad toolset covering most search marketing tasks
    • Large keyword and competitor databases
    • AI search visibility tracking alongside classic SEO

    Cons

    • Costs rise fast with extra users and toolkits
    • Crowded interface with a learning curve
    • Free account is very limited
    Visit Semrush Compare with Moz ProDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Semrush a good Moz Pro alternative?

    Verified facts

    3 of 3 verified
    Free trial
    Yes (Semrush One)
    Checked Oct 25, 2026semrush.com(opens source in a new tab)
    Keyword research
    Yes
    Checked Oct 25, 2026semrush.com(opens source in a new tab)
    Rank tracking
    Yes
    Checked Oct 25, 2026semrush.com(opens source in a new tab)
  2. Ahrefs logo

    2. Ahrefs

    Best for: SEO specialists and agencies who rely on backlink and competitor data

    Free plan + paidWeb, Browser extension

    62.6

    score / 100

    Why switch from Moz Pro

    Stronger backlink data and a free tier for your own sites.

    Pros

    • Large, frequently updated backlink index
    • Free audits and analytics for your own verified sites
    • Clean, fast interface

    Cons

    • Lower plans are restrictive with usage credits
    • Expensive on higher tiers
    • Fewer PPC and social features than Semrush
    Visit Ahrefs Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Ahrefs a good Moz Pro alternative?

    Verified facts

    4 of 4 verified
    Free tier
    Ahrefs Free for verified sites
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Free site audit
    5,000 crawl credits/month per project
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Backlinks history
    35 trillion external backlinks
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Starter plan
    200 Site Explorer credits
    Checked Oct 25, 2026help.ahrefs.com(opens source in a new tab)
  3. SE Ranking logo

    3. SE Ranking

    Best for: Agencies and freelancers who need client-ready SEO reporting on a budget

    PaidWeb

    59.6

    score / 100

    Why switch from Moz Pro

    Comparable features with flexible pricing and AI visibility tracking.

    Pros

    • Lower price than the big two suites
    • Strong rank tracking and white-label reports
    • Free trial without a credit card

    Cons

    • Smaller databases than Semrush or Ahrefs in some markets
    • Advanced features need higher tiers
    Visit SE Ranking Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is SE Ranking a good Moz Pro alternative?

    Verified facts

    4 of 4 verified
    Core plan
    $129/month, $103.20/month yearly
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Annual discount
    20%
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
    Integrations
    Looker Studio, Matomo, GA, GSC
    Checked Oct 25, 2026seranking.com(opens source in a new tab)
  4. Mangools logo

    4. Mangools

    Best for: Bloggers and small businesses wanting simple, affordable keyword research

    Free plan + paidWeb, Browser extension

    57.2

    score / 100

    Why switch from Moz Pro

    Simpler and cheaper for keyword research and rank tracking.

    Pros

    • Very approachable keyword research in KWFinder
    • Five tools under one low-priced subscription
    • Free mini tools and a free account to try it

    Cons

    • Weekly rank updates on most plans
    • Thinner backlink data than the big suites
    • No full technical site crawler
    Visit Mangools Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mangools a good Moz Pro alternative?

    Verified facts

    4 of 4 verified
    Keyword research
    KWFinder
    Checked Oct 25, 2026mangools.com(opens source in a new tab)
    Rank tracking updates
    Weekly, daily on Agency
    Checked Oct 25, 2026mangools.com(opens source in a new tab)
    SERP metrics
    49 SEO metrics
    Checked Oct 25, 2026mangools.com(opens source in a new tab)
    Billing
    Auto-renewing monthly or yearly
    Checked Oct 25, 2026mangools.com(opens source in a new tab)
  5. Seobility logo

    5. Seobility

    Best for: Small businesses wanting clear site audits and rank tracking on a budget

    Free plan + paidWeb

    55.3

    score / 100

    Why switch from Moz Pro

    Affordable site audits and rank tracking with a free plan.

    Pros

    • Free Basic plan for one site
    • Audits explained in plain language
    • No cancellation period on paid plans

    Cons

    • Free plan crawls only 100 pages
    • Smaller keyword and backlink data than leaders
    Visit Seobility Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Seobility a good Moz Pro alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Basic, 100 pages per crawl
    Checked Oct 25, 2026seobility.net(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026seobility.net(opens source in a new tab)
    Professional plan
    €99.90/month
    Checked Oct 25, 2026seobility.net(opens source in a new tab)
    Annual discount
    20%
    Checked Oct 25, 2026seobility.net(opens source in a new tab)

The best Moz Pro alternative for…

The highest-ranked app in this list for each need.

Semrush logo

Best Moz Pro alternative for most people

Semrush

A larger suite with bigger databases and more marketing tools.

Ahrefs logo

Best Moz Pro alternative for a free plan you can upgrade

Ahrefs

Stronger backlink data and a free tier for your own sites.

SE Ranking logo

Best Moz Pro alternative for working in the browser

SE Ranking

Comparable features with flexible pricing and AI visibility tracking.

Moz Pro alternatives: common questions

What is the best alternative to Moz Pro?

Semrush ranks first right now. A larger suite with bigger databases and more marketing tools. Ahrefs and SE Ranking follow it in our ranking.

Is there a free alternative to Moz Pro?

Yes. Semrush (free plan + paid), Ahrefs (free plan + paid), Mangools (free plan + paid) and Seobility (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Moz Pro?

None of the 5 alternatives in this list is open source.

Why do people switch from Moz Pro?

The complaints we hear most: smaller link and keyword databases than the leaders; lower tiers have tight keyword and crawl limits.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Moz Pro, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.