Moz Pro
Long-running SEO suite with keyword research, link analysis, site crawls, rank tracking and Domain Authority.
- Verified facts
- 4 of 4
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Moz Pro
Moz Pro comes from Moz, one of the oldest SEO software companies and the originator of the widely quoted Domain Authority metric. The suite includes Keyword Explorer, Link Explorer, site crawls with issue reports, rank tracking by campaign, on-page recommendations, and newer AI features that show how a brand appears in AI Overviews and chat models. Moz is also known for its free educational content, such as the Beginner's Guide to SEO, and for free tools like the MozBar browser extension. It suits small businesses, in-house marketers and consultants who want a straightforward suite rather than the sheer breadth of Semrush. Plans are priced per month with tracked sites, keywords and crawl limits, a discount for annual billing, and a free trial. Its link and keyword databases are generally considered smaller than Ahrefs' and Semrush's. Moz is owned by Ziff Davis. It runs in the browser.
Best for: Small businesses and in-house marketers wanting a simpler, well-documented SEO suite.
Pros and cons
What works
- Domain Authority is a widely recognised metric
- Clear plans and strong educational resources
- Free MozBar extension and free tools
Why people leave
- Smaller link and keyword databases than the leaders
- Lower tiers have tight keyword and crawl limits
Top Moz Pro alternatives
See all 5- 1
Semrush66.5A larger suite with bigger databases and more marketing tools.
- 2
Ahrefs62.6Stronger backlink data and a free tier for your own sites.
- 3
SE Ranking59.6Comparable features with flexible pricing and AI visibility tracking.
- 4
Mangools57.2Simpler and cheaper for keyword research and rank tracking.
- 5
Seobility55.3Affordable site audits and rank tracking with a free plan.
Why people left Moz Pro
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Moz Pro: common questions
Is Moz Pro free?
No, Moz Pro is a paid product. Standard plan: $99/month, $79/month yearly (checked on Moz Pro's own site).
Is Moz Pro open source?
No, Moz Pro is not open source.
What platforms does Moz Pro run on?
Moz Pro is available for Web and Browser extension.
What are the best alternatives to Moz Pro?
The highest-ranked Moz Pro alternatives right now are Semrush, Ahrefs and SE Ranking. See the full ranked list for pricing, platforms and verified facts.