Moz Pro vs Semrush

Updated October 2026 · AppBreakup editorial

Moz Pro

Long-running SEO suite with keyword research, link analysis, site crawls, rank tracking and Domain Authority.

Paid

Visit Moz Pro Moz Pro profile

Semrush

All-in-one SEO and online visibility suite for keyword research, competitor analysis, audits and rank tracking.

Free plan + paid

Visit Semrush Semrush profile

The short answer

Moz Pro suits small businesses, in-house marketers and consultants who want a simpler SEO suite with clear limits and good learning material. Semrush suits agencies and marketing teams that want one broad platform for SEO, competitor, PPC and content research. The main difference is scope: Moz keeps to core SEO with smaller databases, while Semrush covers much more ground at a higher and less predictable cost.

Moz Pro or Semrush: our take

Moz is one of the oldest SEO software companies and created Domain Authority, a metric still widely quoted when people judge a site's strength. Moz Pro includes Keyword Explorer, Link Explorer, site crawls, campaign rank tracking, on-page recommendations and newer features showing how a brand appears in AI Overviews and chat models. Its link and keyword databases are generally considered smaller than Semrush's. Semrush offers the same core SEO tools with large regional keyword databases and adds competitor traffic analysis, local SEO, PPC research, content marketing, social media and AI search visibility tracking.

Moz's pricing is easier to read. The Standard plan costs $99/month, or $79/month billed yearly, and covers 3 sites and 300 tracked keywords; annual billing saves 20%, and there is a free trial. Lower tiers have tight keyword and crawl limits, so growing sites move up quickly. Semrush is priced per user per month in tiers, with toolkits and add-ons sold separately, which makes it more flexible but means costs rise fast with extra seats. Its free account is very limited, though a free trial of Semrush One is available. Both run in the browser; Moz also has the free MozBar extension, and its educational content, including the Beginner's Guide to SEO, is a real plus for people learning the field.

Choose Moz Pro if you look after a handful of sites, want predictable monthly costs and value a straightforward interface and clear documentation. Choose Semrush if you need the larger data sets, run campaigns across organic and paid search, or manage many clients and want most search marketing in one place. Teams that only need rank tracking and audits for a few sites often find Semrush more than they use; teams doing heavy competitor research often find Moz's data too thin.

Choose Moz Pro if…

Small businesses and in-house marketers wanting a simpler, well-documented SEO suite
You need Browser extension, which Semrush doesn't list
Domain Authority is a widely recognised metric
Clear plans and strong educational resources

Choose Semrush if…

Agencies and marketing teams wanting one suite for SEO, competitor and content research
You want a free option (Moz Pro is paid only)
Very broad toolset covering most search marketing tasks
Large keyword and competitor databases

What is Moz Pro?

Moz Pro comes from Moz, one of the oldest SEO software companies and the originator of the widely quoted Domain Authority metric. The suite includes Keyword Explorer, Link Explorer, site crawls with issue reports, rank tracking by campaign, on-page recommendations, and newer AI features that show how a brand appears in AI Overviews and chat models. Moz is also known for its free educational content, such as the Beginner's Guide to SEO, and for free tools like the MozBar browser extension. It suits small businesses, in-house marketers and consultants who want a straightforward suite rather than the sheer breadth of Semrush. Plans are priced per month with tracked sites, keywords and crawl limits, a discount for annual billing, and a free trial. Its link and keyword databases are generally considered smaller than Ahrefs' and Semrush's. Moz is owned by Ziff Davis. It runs in the browser.

What is Semrush?

Semrush is one of the two dominant all-in-one SEO suites, alongside Ahrefs. Its SEO toolkit covers keyword research with large regional databases, competitor domain and traffic analysis, backlink analysis, site audits, position tracking and on-page recommendations, and it has grown into adjacent areas such as local SEO, content marketing, PPC research, social media and, more recently, tracking how brands appear in AI search answers. It is used by agencies, in-house marketing teams and freelancers who want one subscription for most search work. There is a limited free account and a free trial of paid plans; subscriptions are priced per user per month in tiers, with toolkits and add-ons sold separately, and Semrush One bundles SEO with AI visibility. The breadth is the main draw, but the bill grows quickly with extra seats and toolkits, and the interface can feel crowded. It runs in the browser.

Side by side

Attribute	Moz Pro	Semrush
Pricing	Paid	Free plan + paid
Open source	No	No
Self-hostable	No	No
Platforms	Web, Browser extension	Web
Best for	Small businesses and in-house marketers wanting a simpler, well-documented SEO suite	Agencies and marketing teams wanting one suite for SEO, competitor and content research
Status	Active	Active