Microsoft Bing
Microsoft's search engine, with AI answers, image creation and rewards points built in.
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- Alternatives ranked
- 5
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About Microsoft Bing
Bing is Microsoft's web search engine and the second-largest independent index in the Western world. Besides its own results page, it supplies results to many other engines, including Yahoo and several privacy-focused services, so its quality matters well beyond bing.com. Microsoft has leaned into AI: Bing generates summarised answers for many queries, connects to Copilot, and includes Bing Image Creator for making images from text prompts. Image and video search are strong, and Microsoft Rewards gives points for searching that can be redeemed for gift cards. It is free and funded by ads. Bing is the default in Microsoft Edge and Windows search, and has apps for iOS and Android. It suits people who live in the Microsoft ecosystem or prefer its image search, while privacy-minded users usually reach it indirectly through engines like DuckDuckGo instead of using it signed in.
Best for: Windows and Edge users, and people who like strong image and video search.
Pros and cons
What works
- Own large index, also used by many smaller engines
- Good image and video search, plus built-in image generation
- Rewards points for searching
Why people leave
- Busy results pages with ads, news and promotions
- Pushes Edge and Microsoft services fairly hard
- Search activity is tied to your Microsoft account when signed in
Top Microsoft Bing alternatives
See all 5- 1
Google Search66.5Larger, fresher index and stronger local results if quality is the reason to switch.
- 2
DuckDuckGo62.6Draws heavily on Bing's results but without tying searches to an account.
- 3
Ecosia59.6Similar Bing/Google-sourced results, with profits going to tree planting and climate projects.
- 4
Brave Search57.2An independent index that does not depend on Bing, with built-in AI answers.
- 5
Perplexity55.3A dedicated AI answer engine for people who mainly used Bing's chat answers.
Why people left Microsoft Bing
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Microsoft Bing: common questions
Is Microsoft Bing free?
Yes, Microsoft Bing is free to use.
Is Microsoft Bing open source?
No, Microsoft Bing is not open source.
What platforms does Microsoft Bing run on?
Microsoft Bing is available for Web, iOS and Android.
What are the best alternatives to Microsoft Bing?
The highest-ranked Microsoft Bing alternatives right now are Google Search, DuckDuckGo and Ecosia. See the full ranked list for pricing, platforms and verified facts.