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Dub

An open-source link management and attribution platform for marketing teams and developers.

Free plan + paidOpen sourceSelf-hostableLink management tools
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About Dub

Dub started as an open-source alternative to Bitly and has grown into a link attribution platform. Dub Links covers branded short links on your own domains, custom QR codes, UTM templates, folders, tags, link cloaking, device and geo targeting and real-time analytics. On higher plans it adds conversion tracking, so you can see which links led to sign-ups and sales, A/B testing and customer insights. Dub Partners builds affiliate and referral programmes on top, with partner payouts. Developers get a REST API, SDKs, webhooks and an MCP server. The code is public on GitHub under AGPL-3.0 (with enterprise features under a separate licence), and the docs explain how to self-host it, though that relies on several cloud services. The hosted version has a free plan and paid plans with a 14-day trial, priced by tracked events and new links per month. It is web-based. It is aimed at startups and growth teams, so some features feel heavy for people who just want short links.

Best for: Startups and growth teams that want short links tied to conversions, with an open codebase.

Pros and cons

What works

  • Open source with a self-hosting guide
  • Conversion tracking and attribution
  • Modern API, SDKs and webhooks
  • Free plan to start

Why people leave

  • Self-hosting depends on several third-party services
  • Conversion features only on higher plans
  • More platform than casual users need

Top Dub alternatives

See all 5
  1. 1Bitly logo
    Bitly

    The incumbent, with broader QR code and enterprise features.

    66.5
  2. 2Short.io logo
    Short.io

    Cheaper branded links with custom domains on the free plan.

    62.6
  3. 3Shlink logo
    Shlink

    Simpler to self-host with a single Docker image.

    59.6
  4. 4Rebrandly logo
    Rebrandly

    Strong branded-domain management and compliance certifications.

    57.2
  5. 5Sink logo
    Sink

    Serverless and open source, running entirely on Cloudflare.

    55.3

Why people left Dub

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Dub: common questions

Is Dub free?

Dub has a free plan and paid plans. Free plan: $0 forever (checked on Dub's own site).

Is Dub open source?

Yes. The source code is on GitHub at dubinc/dub. You can also run it on your own server.

What platforms does Dub run on?

Dub is available for Web and Self-hosted.

What are the best alternatives to Dub?

The highest-ranked Dub alternatives right now are Bitly, Short.io and Shlink. See the full ranked list for pricing, platforms and verified facts.

See all 5 Dub alternatives