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Short.io

A branded link shortener with custom domains on every plan, including the free one.

Free plan + paidLink management tools
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About Short.io

Short.io is a link shortener built around branded domains. Every plan, including the free one, lets you connect your own domains, so links look like yourbrand.link/sale rather than a generic short URL. On top of that come click analytics, QR codes, link expiry and password protection, country and device targeting, A/B redirect tests, deep links for mobile apps and retargeting pixels. Teams get shared workspaces and permissions, and developers get an API, webhooks and integrations with Zapier, Slack, Google Analytics and WordPress. Higher plans add SSO, end-to-end encryption and an uptime SLA. The free plan is unusually generous for branded links, with several custom domains and a thousand links. Paid plans step up by domains, links and tracked clicks, from a cheap Hobby plan to Team and Enterprise. It runs on the web with iOS and Android apps and a browser extension. Its interface is functional rather than polished, and some advanced features are reserved for higher tiers.

Best for: Small businesses that want branded short links on their own domains without paying much.

Pros and cons

What works

  • Custom domains on the free plan
  • Low-cost entry paid plan
  • Deep links, targeting and A/B redirects

Why people leave

  • Interface is functional rather than polished
  • Advanced security features only on higher tiers
  • Tracked-click caps on lower plans

Top Short.io alternatives

See all 5
  1. 1Rebrandly logo
    Rebrandly

    Similar branded-domain focus with stronger compliance credentials.

    66.5
  2. 2Bitly logo
    Bitly

    The most recognised shortener, with more QR code and enterprise features.

    62.6
  3. 3Dub logo
    Dub

    Open source, with conversion tracking and a modern dashboard.

    59.6
  4. 4Shlink logo
    Shlink

    Self-hosted branded links with no plan limits.

    57.2
  5. 5T.LY logo
    T.LY

    Cheap plans with unlimited clicks and API access.

    44.8

Why people left Short.io

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Short.io: common questions

Is Short.io free?

Short.io has a free plan and paid plans. Free plan: 5 custom domains, 1,000 branded links (checked on Short.io's own site).

Is Short.io open source?

No, Short.io is not open source. Open-source alternatives include Dub and Shlink.

What platforms does Short.io run on?

Short.io is available for Web, iOS, Android and Browser extension.

What are the best alternatives to Short.io?

The highest-ranked Short.io alternatives right now are Rebrandly, Bitly and Dub. See the full ranked list for pricing, platforms and verified facts.

See all 5 Short.io alternatives