Metricool
Analytics-led social media tool that also schedules posts and reports on ads, with a free plan.
- Verified facts
- 4 of 4
- Alternatives ranked
- 7
- Approved reviews
- 0
- Visits sent from here
- 0
About Metricool
Metricool, from Spain, started as an analytics tool and grew into a full social media manager. It is especially good at reporting: you get historical stats for each network, competitor tracking, best-time suggestions, website traffic, and campaign reports for Meta, Google and TikTok ads in the same dashboard, with exportable or white-label PDF reports. Scheduling works through a visual planner covering Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, X, Twitch and Google Business Profile, with an inbox for comments and messages and a link-in-bio page. A free plan covers one brand with limited planning, and paid plans are priced by the number of brands rather than per user, which suits freelancers and agencies. Prices on its pricing page are shown in euros or dollars. The interface packs in a lot of data, so it takes a little time to learn. It runs in the browser with iOS and Android apps.
Best for: Freelancers and agencies who want strong analytics and ad reports alongside scheduling.
Pros and cons
What works
- Deep analytics, competitor tracking and ad campaign reports
- Free plan for one brand
- Priced per brand, not per user
Why people leave
- Dense interface with a learning curve
- Free plan has tight planning limits
- Inbox and approvals are simpler than in premium suites
Top Metricool alternatives
See all 7- 1
Iconosquare66.5Similar analytics-first approach with a free tier and Instagram depth.
- 2
Buffer62.6Simpler scheduling if analytics aren't the priority.
- 3
Vista Social59.6Analytics plus inbox, listening and reviews in one platform.
- 4
Publer57.2Cheap, broad scheduling with a free plan.
- 5
Agorapulse55.3Stronger inbox and ROI reporting for teams.
Why people left Metricool
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Metricool: common questions
Is Metricool free?
Metricool has a free plan and paid plans. Free plan: 1 brand (checked on Metricool's own site).
Is Metricool open source?
No, Metricool is not open source.
What platforms does Metricool run on?
Metricool is available for Web, iOS and Android.
What are the best alternatives to Metricool?
The highest-ranked Metricool alternatives right now are Iconosquare, Buffer and Vista Social. See the full ranked list for pricing, platforms and verified facts.