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Iconosquare

An analytics-first social media tool with scheduling, reports and a free plan for two profiles.

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4 of 4
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5
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About Iconosquare

Iconosquare began as one of the first Instagram analytics tools and has broadened into a social media manager for Instagram, Facebook, LinkedIn, TikTok, X, Threads, YouTube and Pinterest. Analytics remain the core: detailed metrics per post and account, competitor and hashtag tracking, custom dashboards and automated, branded reports, which agencies like for client updates. It also includes a visual scheduler, a link-in-bio page, an inbox for comments and mentions, and AI tools for drafting content. A free plan covers up to two social profiles with limited features, and paid plans are priced by number of profiles, with prices shown in euros and a free trial. Compared with all-in-one suites, its engagement and team workflow features are lighter, but the reporting is strong for the price. It runs in the browser with iOS and Android apps. It suits brands and agencies whose clients care most about clear performance reporting.

Best for: Brands and agencies that need clear, automated social analytics reports.

Pros and cons

What works

  • Detailed analytics and branded automated reports
  • Free plan for two profiles
  • Competitor and hashtag tracking

Why people leave

  • Inbox and collaboration are lighter than full suites
  • Prices shown in euros
  • Free plan is quite limited

Top Iconosquare alternatives

See all 5
  1. 1Metricool logo
    Metricool

    Similar analytics depth plus ads reporting, with a free plan.

    66.5
  2. 2Later logo
    Later

    Visual planning for Instagram and TikTok with Linkin.bio.

    62.6
  3. 3Sprout Social logo
    Sprout Social

    Premium reporting with a much stronger team inbox.

    59.6
  4. 4Agorapulse logo
    Agorapulse

    Inbox and ROI reporting for engagement-heavy teams.

    57.2
  5. 5Planoly logo
    Planoly

    Visual Instagram planning at a low price.

    55.3

Why people left Iconosquare

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Iconosquare: common questions

Is Iconosquare free?

Iconosquare has a free plan and paid plans. Free plan: Up to 2 social profiles (checked on Iconosquare's own site).

Is Iconosquare open source?

No, Iconosquare is not open source.

What platforms does Iconosquare run on?

Iconosquare is available for Web, iOS and Android.

What are the best alternatives to Iconosquare?

The highest-ranked Iconosquare alternatives right now are Metricool, Later and Sprout Social. See the full ranked list for pricing, platforms and verified facts.

See all 5 Iconosquare alternatives