Best tag management systems
Tools that let marketing and analytics teams add and control tracking tags and pixels on websites and apps without code releases.
2 apps, ordered by visits from AppBreakup and how often our research lists each one as an alternative. Open any app to see its alternatives.
All tag management systems
- Alternatives to Google Tag Manager
Free Google tool for adding and managing website and app tracking tags without code changes.
Free plan + paidWeb - Alternatives to Cloudflare Zaraz
Tag manager that loads third-party scripts from Cloudflare's edge instead of the visitor's browser.
Free plan + paidWeb
Popular comparisons
Common questions
What are the best tag management systems?
Based on how often our research lists them as alternatives and visits from AppBreakup, the leading tag management systems right now are Google Tag Manager and Cloudflare Zaraz.
Are there free tag management systems?
Yes. Google Tag Manager (free plan + paid) and Cloudflare Zaraz (free plan + paid) have a free option, out of 2 free or freemium apps we track.
Which tag management systems are open source?
None of the apps in this category is open source.