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Adobe Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Adobe Analytics: quote-based pricing, among the most expensive in the market, and complex implementation that usually needs consultants. We ranked 5 alternatives by how directly each one replaces Adobe Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Google Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Google Analytics logoGoogle AnalyticsFree plan + paidNoWeb, iOS, Android4 of 466.5
2Matomo logoMatomoOpen sourceYesWeb, Self-hosted, iOS +15 of 559.6
3Amplitude logoAmplitudeFree plan + paidNoWeb4 of 448.9
  1. Google Analytics logo

    1. Google AnalyticsTop pick

    Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads

    Free plan + paidWeb, iOS, Android

    66.5

    score / 100

    Why switch from Adobe Analytics

    Free for most sites, with Analytics 360 for enterprise needs.

    Pros

    • Free for most sites, with very high limits
    • Deep integration with Google Ads, Search Console and BigQuery
    • Supported by virtually every CMS and ecommerce platform

    Cons

    • GA4 interface is complex and hard for casual users
    • Usually needs a cookie consent banner in the EU
    • Data modelling and thresholds can hide exact numbers
    Visit Google Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Google Analytics a good Adobe Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free (Analytics 360 is paid)
    Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
    Data model
    Event-based, web and app
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Cookieless measurement
    Privacy controls incl. modelling
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Universal Analytics
    Stopped processing data July 1, 2023
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
  2. Matomo logo

    2. Matomo

    Best for: Organisations that want GA-level depth with full data ownership

    Open sourceSelf-hostableWeb, Self-hosted, iOS, Android

    59.6

    score / 100

    Why switch from Adobe Analytics

    Self-hosted analytics with full data ownership and no licence fees.

    Pros

    • Free to self-host with full data ownership
    • No data sampling and unlimited retention
    • Very wide feature set, including ecommerce and funnels

    Cons

    • Interface feels dated and crowded
    • Self-hosting large sites needs tuning
    • Heatmaps, recordings and other extras are paid plugins
    Visit Matomo Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Matomo a good Adobe Analytics alternative?

    Verified facts

    5 of 5 verified
    Data sampling
    None
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Cloud free trial
    Yes, no credit card
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Report data retention
    Forever (Cloud)
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Users
    1 million organisations
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    License
    GPL-3.0
    Checked Oct 25, 2026github.com(opens source in a new tab)
  3. Amplitude logo

    3. Amplitude

    Best for: Product teams that want deep behavioural analytics and experiments on one platform

    Free plan + paidWeb

    48.9

    score / 100

    Why switch from Adobe Analytics

    Product analytics for digital teams focused on user behaviour.

    Pros

    • Strong behavioural cohorts, paths and retention analysis
    • Free plan with unlimited seats and a large event allowance
    • Experiments, replay and guides share the same user data

    Cons

    • Steep learning curve for the more advanced charts
    • Enterprise contracts are costly
    • Getting value requires disciplined event instrumentation
    Visit Amplitude Details and reviews
    How this score is calculated
    Editorial fit ×0.341
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Amplitude a good Adobe Analytics alternative?

    Verified facts

    4 of 4 verified
    Free plan
    2M events/month
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Seats
    Unlimited on every plan
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Plus plan
    Starts at $0, scales with event volume
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Session replay
    Included
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)

The best Adobe Analytics alternative for…

The highest-ranked app in this list for each need.

Google Analytics logo

Best Adobe Analytics alternative for most people

Google Analytics

Free for most sites, with Analytics 360 for enterprise needs.

Matomo logo

Best Adobe Analytics alternative for a free option

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Amplitude logo

Best Adobe Analytics alternative for a free plan you can upgrade

Amplitude

Product analytics for digital teams focused on user behaviour.

Matomo logo

Best Adobe Analytics alternative for open source

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Matomo logo

Best Adobe Analytics alternative for self-hosting

Matomo

Self-hosted analytics with full data ownership and no licence fees.

Google Analytics logo

Best Adobe Analytics alternative for iPhone and Android

Google Analytics

Free for most sites, with Analytics 360 for enterprise needs.

Piwik PRO logo

Best Adobe Analytics alternative for working in the browser

Piwik PRO

Enterprise-grade analytics with EU hosting and built-in consent tools.

Adobe Analytics alternatives: common questions

What is the best alternative to Adobe Analytics?

Google Analytics ranks first right now. Free for most sites, with Analytics 360 for enterprise needs. Piwik PRO and Matomo follow it in our ranking.

Is there a free alternative to Adobe Analytics?

Yes. Google Analytics (free plan + paid), Matomo (open source) and Amplitude (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Adobe Analytics?

Yes: Matomo. Matomo can also be self-hosted.

Why do people switch from Adobe Analytics?

The complaints we hear most: quote-based pricing, among the most expensive in the market; complex implementation that usually needs consultants; overlap with Customer Journey Analytics confuses the roadmap.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Adobe Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.