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Amplitude

A digital analytics platform for product teams, covering event analytics, replay, experiments and in-app guides.

Free plan + paidProduct analytics tools
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About Amplitude

Amplitude is a product analytics platform used by many large consumer and B2B software companies. Its core is event-based analysis: funnels, retention, user paths, behavioural cohorts and impact analysis on feature launches. Around that it has added session replay, an experimentation product with feature flags, in-app guides and surveys, and AI features that answer questions in plain language. It suits product teams that want deep behavioural analysis and are willing to invest in tracking plans and data governance; Amplitude provides taxonomy tooling to help keep event data tidy. Pricing starts with a free plan that includes a monthly event allowance and unlimited seats, then a Plus plan that scales with event volume, and custom Growth and Enterprise contracts for larger companies. It runs in the browser, with SDKs for web, iOS, Android, server languages and warehouse connections. Teams often find it more than they need early on, and enterprise contracts can be expensive.

Best for: Product teams that want deep behavioural analytics and experiments on one platform.

Pros and cons

What works

  • Strong behavioural cohorts, paths and retention analysis
  • Free plan with unlimited seats and a large event allowance
  • Experiments, replay and guides share the same user data

Why people leave

  • Steep learning curve for the more advanced charts
  • Enterprise contracts are costly
  • Getting value requires disciplined event instrumentation

Top Amplitude alternatives

See all 6
  1. 1Mixpanel logo
    Mixpanel

    Similar event analytics with a simpler interface many teams find quicker to learn.

    66.5
  2. 2PostHog logo
    PostHog

    Covers analytics, replay and flags with transparent usage pricing and a self-host option.

    62.6
  3. 3Heap logo
    Heap

    Autocapture means less up-front tracking work than Amplitude's planned events.

    59.6
  4. 4Pendo logo
    Pendo

    Better if in-app guides and onboarding matter as much as the analytics.

    57.2
  5. 5Statsig logo
    Statsig

    A stronger experimentation engine with analytics and replay bundled in.

    55.3

Why people left Amplitude

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Amplitude: common questions

Is Amplitude free?

Amplitude has a free plan and paid plans. Free plan: 2M events/month (checked on Amplitude's own site).

Is Amplitude open source?

No, Amplitude is not open source. Open-source alternatives include PostHog and GrowthBook.

What platforms does Amplitude run on?

Amplitude is available for Web.

What are the best alternatives to Amplitude?

The highest-ranked Amplitude alternatives right now are Mixpanel, PostHog and Heap. See the full ranked list for pricing, platforms and verified facts.

See all 6 Amplitude alternatives