Ahrefs Web Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Ahrefs Web Analytics: higher volumes need a paid add-on, and less depth than full analytics suites. We ranked 5 alternatives by how directly each one replaces Ahrefs Web Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Cloudflare Web Analytics currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Plausible Analytics	Open source	Yes	Web, Self-hosted	4 of 4	59.6
2	Umami	Open source	Yes	Web, Self-hosted	5 of 5	57.2

1. Plausible AnalyticsTop pick
Best for: Sites that want clear, privacy-first traffic stats without a consent banner
Open sourceSelf-hostableWeb, Self-hosted
59.6
score / 100
Why switch from Ahrefs Web Analytics
Independent privacy analytics with Search Console integration.
Pros
Clean single-page dashboard anyone can read
Cookie-free with no personal data collected
Open source, with a free self-hosted edition
Cons
No free plan on the hosted service
Less depth than GA4 or Matomo for analysts
Some features land in the cloud before the self-hosted edition
Visit Plausible Analytics Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Plausible Analytics a good Ahrefs Web Analytics alternative?
Verified facts
4 of 4 verified
Free trial
30 days, no credit card
Checked Oct 25, 2026plausible.io(opens source in a new tab)
Self-hosting
Community Edition, free, AGPL
Checked Oct 25, 2026plausible.io(opens source in a new tab)
Data location
EU, European-owned infrastructure
Checked Oct 25, 2026plausible.io(opens source in a new tab)
Cookie banner
Not required
Checked Oct 25, 2026plausible.io(opens source in a new tab)
2. Umami
Best for: Developers and small teams wanting modern, self-hostable privacy analytics
Open sourceSelf-hostableWeb, Self-hosted
57.2
score / 100
Why switch from Ahrefs Web Analytics
Open-source analytics you can self-host.
Pros
Free to self-host, MIT-licensed
Clean, modern dashboard
Free cloud Hobby plan to start
Cons
Self-hosting means running your own database
Free cloud plan limited to one website
Product analytics less mature than dedicated tools
Visit Umami Details and reviews
How this score is calculated
Editorial fit ×0.369
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Umami a good Ahrefs Web Analytics alternative?
Verified facts
5 of 5 verified
Free plan
Hobby, $0/month, 100K events
Checked Oct 25, 2026umami.is(opens source in a new tab)
Pro plan
$20/month
Checked Oct 25, 2026umami.is(opens source in a new tab)
Business plan
$200/month
Checked Oct 25, 2026umami.is(opens source in a new tab)
Self-hosting
Yes
Checked Oct 25, 2026umami.is(opens source in a new tab)
License
MIT
Checked Oct 25, 2026github.com(opens source in a new tab)

The best Ahrefs Web Analytics alternative for…

The highest-ranked app in this list for each need.

Best Ahrefs Web Analytics alternative for most people

Cloudflare Web Analytics

Another free, cookie-free option from a large provider.

Best Ahrefs Web Analytics alternative for a free option

Plausible Analytics

Independent privacy analytics with Search Console integration.

Best Ahrefs Web Analytics alternative for a free plan you can upgrade

Google Analytics

Free and much deeper, with Google Ads integration.

Best Ahrefs Web Analytics alternative for open source

Umami

Open-source analytics you can self-host.

Best Ahrefs Web Analytics alternative for self-hosting

Plausible Analytics

Independent privacy analytics with Search Console integration.

Best Ahrefs Web Analytics alternative for iPhone and Android

Google Analytics

Free and much deeper, with Google Ads integration.

Best Ahrefs Web Analytics alternative for working in the browser

Simple Analytics

EU-owned privacy analytics with AI questions about your data.

Ahrefs Web Analytics alternatives: common questions

What is the best alternative to Ahrefs Web Analytics?

Cloudflare Web Analytics ranks first right now. Another free, cookie-free option from a large provider. Google Analytics and Plausible Analytics follow it in our ranking.

Is there a free alternative to Ahrefs Web Analytics?

Yes. Cloudflare Web Analytics (free), Google Analytics (free plan + paid), Plausible Analytics (open source) and Umami (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Ahrefs Web Analytics?

Yes: Plausible Analytics and Umami. Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Ahrefs Web Analytics?

The complaints we hear most: higher volumes need a paid add-on; less depth than full analytics suites; side product of an SEO platform.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Ahrefs Web Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.