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Umami

Open-source, cookie-free web and product analytics you can self-host or use in the cloud.

Open sourceSelf-hostableWeb analytics tools
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About Umami

Umami is an open-source analytics platform that started as a simple, privacy-focused Google Analytics alternative and has grown to cover product analytics too. The dashboard shows pageviews, visitors, referrers, UTM campaigns, devices and locations, and newer reports add events, funnels, retention, user journeys, goals and attribution. It uses no cookies and collects no personal data by default. You can self-host it for free, typically with Docker and PostgreSQL, or use Umami Cloud, which has a free Hobby plan and usage-based paid plans with a free trial. It suits developers, indie makers and teams that want a clean, modern interface and full control over where their data lives. The trade-offs are that self-hosting means maintaining the server and database yourself, the free cloud plan covers only one website with limited retention, and advanced product analytics are less mature than dedicated tools. It is MIT-licensed and runs in the browser.

Best for: Developers and small teams wanting modern, self-hostable privacy analytics.

Pros and cons

What works

  • Free to self-host, MIT-licensed
  • Clean, modern dashboard
  • Free cloud Hobby plan to start

Why people leave

  • Self-hosting means running your own database
  • Free cloud plan limited to one website
  • Product analytics less mature than dedicated tools

Top Umami alternatives

See all 6
  1. 1Plausible Analytics logo
    Plausible Analytics

    Polished EU-hosted cloud with a free self-hosted edition.

    66.5
  2. 2Rybbit logo
    Rybbit

    Open-source alternative adding session replay and web vitals.

    62.6
  3. 3Matomo logo
    Matomo

    Much broader feature set if you need GA-level depth.

    59.6
  4. 4Swetrix logo
    Swetrix

    Open-source analytics with built-in performance and error monitoring.

    57.2
  5. 5GoatCounter logo
    GoatCounter

    Even lighter self-hosted option for personal sites.

    53.6

Why people left Umami

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Umami, review the app you switched to and tell us why.

Reviews

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Umami: common questions

Is Umami free?

Yes. Umami is free, open-source software that you can host yourself.

Is Umami open source?

Yes. The source code is on GitHub at umami-software/umami. You can also run it on your own server.

What platforms does Umami run on?

Umami is available for Web and Self-hosted.

What are the best alternatives to Umami?

The highest-ranked Umami alternatives right now are Plausible Analytics, Rybbit and Matomo. See the full ranked list for pricing, platforms and verified facts.

See all 6 Umami alternatives