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Plausible Analytics

Lightweight, cookie-free and open-source analytics hosted in the EU.

Open sourceSelf-hostableWeb analytics tools
Visit Plausible AnalyticsSee 7 alternatives
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About Plausible Analytics

Plausible is a simple, privacy-friendly web analytics tool built by a small, bootstrapped team in the EU. It shows all the key numbers on a single dashboard: visitors, pageviews, bounce rate, visit duration, top pages, sources, locations and devices, plus goals, custom events, funnels, ecommerce revenue and Search Console keywords. Its script is tiny, it uses no cookies and collects no personal data, so most sites can use it without a consent banner. The managed cloud service is hosted in the EU on European-owned infrastructure and is priced by monthly pageviews after a 30-day free trial with no credit card. The same code is released as Plausible Community Edition, a free AGPL-licensed version you can self-host, though some features arrive in the cloud first. The trade-offs are fewer advanced analysis tools than Google Analytics or Matomo, no user-level journeys, and no permanent free plan on the hosted version. It runs in the browser.

Best for: Sites that want clear, privacy-first traffic stats without a consent banner.

Pros and cons

What works

  • Clean single-page dashboard anyone can read
  • Cookie-free with no personal data collected
  • Open source, with a free self-hosted edition

Why people leave

  • No free plan on the hosted service
  • Less depth than GA4 or Matomo for analysts
  • Some features land in the cloud before the self-hosted edition

Top Plausible Analytics alternatives

See all 7
  1. 1Fathom Analytics logo
    Fathom Analytics

    Similar privacy-first dashboard, with EU data isolation and no self-hosting chores.

    66.5
  2. 2Umami logo
    Umami

    Open-source alternative with a free hosted Hobby plan.

    62.6
  3. 3Simple Analytics logo
    Simple Analytics

    EU-owned privacy analytics with a free plan for hobby sites.

    59.6
  4. 4Pirsch Analytics logo
    Pirsch Analytics

    German-hosted, cookie-free analytics at a lower starting price.

    57.2
  5. 5Matomo logo
    Matomo

    More depth and features if you outgrow a simple dashboard.

    55.3

Why people left Plausible Analytics

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Plausible Analytics: common questions

Is Plausible Analytics free?

Yes. Plausible Analytics is free, open-source software that you can host yourself.

Is Plausible Analytics open source?

Yes. The source code is on GitHub at plausible/analytics. You can also run it on your own server.

What platforms does Plausible Analytics run on?

Plausible Analytics is available for Web and Self-hosted.

What are the best alternatives to Plausible Analytics?

The highest-ranked Plausible Analytics alternatives right now are Fathom Analytics, Umami and Simple Analytics. See the full ranked list for pricing, platforms and verified facts.

See all 7 Plausible Analytics alternatives