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Free BrightLocal alternatives: 1 app ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rank

1 of the 5 BrightLocal alternatives we track can be used for free (free, open source, or with a free plan). Semrush ranks highest, with facts last verified Nov 8, 2026.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Semrush logoSemrushFree plan + paid$117.33 per month, billed annually (SEO)NoWeb7 of 780.6
  1. Semrush logo

    1. SemrushTop pick

    Best for: Agencies and marketing teams wanting one suite for SEO, competitor and content research

    Free plan + paidWeb

    80.6

    score / 100

    Why switch from BrightLocal

    Covers national SEO, ads and content research too, with a local listings add-on for business profiles.

    Pros

    • Very broad toolset covering most search marketing tasks
    • Large keyword and competitor databases
    • AI search visibility tracking alongside classic SEO

    Cons

    • Costs rise fast with extra users and toolkits
    • Crowded interface with a learning curve
    • Free account is very limited
    Visit Semrush Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.1579
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Semrush a good BrightLocal alternative?

    Verified facts

    7 of 7 verified
    Free trial
    7 days
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    Keyword research
    Yes
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    Rank tracking
    Yes
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    Starting price
    $117.33 per month, billed annually (SEO)
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    SEO plan
    $139 per month, billed monthly
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    SEO + AI Search plan
    $199 per month, or $165.17/month billed annually
    Checked Nov 8, 2026semrush.com(opens source in a new tab)
    Free plan
    Yes, limited ($0/month)
    Checked Nov 8, 2026semrush.com(opens source in a new tab)