BrightLocal
Local SEO platform for rank tracking, citations, Google Business Profile audits and review management.
Updated · AppBreakup editorial · Web
Is BrightLocal free?
No, it's a paid product
- Starting price:
- $41 a month (Track, 1 location), or $31/mo billed annually
- Free trial:
- Yes, no credit card required
Checked on BrightLocal's site Nov 8, 2026
1 alternative with a free option Full BrightLocal pricing and plansSwitch from BrightLocal to
All 5
SemrushStarting price: $117.33 per month, billed annually (SEO)
SE RankingStarting price: $103.20 a month billed annually ($129 monthly), Core
Moz ProStarting price: $49 a month (entry-level plan)
- Verified facts
- 6 of 6
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About BrightLocal
BrightLocal is a local SEO toolkit used by small businesses, multi-location brands and the agencies that serve them. It tracks rankings in local and map results, shows them on a geo-grid so you can see how visibility changes across a city, audits Google Business Profile listings against competitors, and monitors citation accuracy across directories. Other modules sync business details to key listing sites, schedule Google Business Profile posts, and collect and publish customer reviews through email, SMS and in-store campaigns. Newer tools track how a business appears in AI answers. Beyond software, BrightLocal sells a citation building service and managed local SEO work. Plans are priced by the number of locations and by module tier, with monthly or discounted annual billing, a 14-day free trial without a card, and reports that stay saved if you cancel. It is a web app aimed squarely at local search rather than general keyword or backlink research.
Best for: Local businesses and agencies managing Google Business Profiles, citations and reviews.
BrightLocal pricing (checked Nov 8, 2026)
Each line is quoted from BrightLocal's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Starting price | $41 a month (Track, 1 location), or $31/mo billed annually | Nov 8, 2026 | brightlocal.com |
| Free trial | Yes, no credit card required | Nov 8, 2026 | brightlocal.com |
| Rank tracking (Track plan) | 100 keywords, 4 competitors | Nov 8, 2026 | brightlocal.com |
| Manage plan | $54 a month (1 location) | Nov 8, 2026 | brightlocal.com |
| Grow plan | $65 a month (1 location) | Nov 8, 2026 | brightlocal.com |
Pros and cons
What works
- Geo-grid rank tracking shows map visibility across an area
- Citations, reviews and GBP audits in one place
- Free trial with no credit card required
Why people leave
- Price climbs quickly as you add locations
- Little help for national SEO, backlinks or content research
- Reports stop updating once you cancel
BrightLocal vs Semrush, SE Ranking and Moz Pro
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | BrightLocal | Semrush | SE Ranking | Moz Pro |
|---|---|---|---|---|
| Pricing | Paid | Free plan + paid | Paid | Paid |
| Verified price | $41 a month (Track, 1 location), or $31/mo billed annually | $117.33 per month, billed annually (SEO) | $103.20 a month billed annually ($129 monthly), Core | $49 a month (entry-level plan) |
| Free plan | No | Yes, limited ($0/month) | No | No |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web | Web, Browser extension |
Top BrightLocal alternatives
See all 5- 1Semrush80.6
Covers national SEO, ads and content research too, with a local listings add-on for business profiles.
- 2SE Ranking78.1
Cheaper all-round SEO suite with rank tracking and an optional local marketing add-on.
- 3Moz Pro61.8
Strong keyword and link research from the company that also runs Moz Local for listings.
- 4
Birdeye51.2Combines listings management with review requests and replies, for local businesses mostly using BrightLocal for reputation.
- 5
Yext42.3Enterprise listings platform with direct publisher connections for brands with many locations.
Why people left BrightLocal
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from BrightLocal, review the app you switched to and tell us why.
Reviews
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BrightLocal: common questions
What is BrightLocal?
BrightLocal: Local SEO platform for rank tracking, citations, Google Business Profile audits and review management. Best for local businesses and agencies managing Google Business Profiles, citations and reviews. Available for Web.
Is BrightLocal free?
No, BrightLocal is a paid product. Starting price: $41 a month (Track, 1 location), or $31/mo billed annually (checked on BrightLocal's own site).
How much does BrightLocal cost?
BrightLocal is a paid product. Starting price: $41 a month (Track, 1 location), or $31/mo billed annually; Free trial: Yes, no credit card required; Rank tracking (Track plan): 100 keywords, 4 competitors; Manage plan: $54 a month (1 location). Checked on BrightLocal's own site, November 2026.
Does BrightLocal have a free trial or refund?
Free trial: Yes, no credit card required. Source: BrightLocal's own site.
Is BrightLocal open source?
No, BrightLocal is not open source.
What platforms does BrightLocal run on?
BrightLocal is available for Web.
What are the best alternatives to BrightLocal?
The highest-ranked BrightLocal alternatives right now are Semrush, SE Ranking and Moz Pro. See the full ranked list for pricing, platforms and verified facts.
BrightLocal vs Semrush: what's the difference?
BrightLocal is a paid product; Semrush is free with paid plans. Verified prices: BrightLocal $41 a month (Track, 1 location), or $31/mo billed annually, Semrush $117.33 per month, billed annually (SEO). Both run on Web.