AppBreakup
Submit an app

Cloudflare Web Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Cloudflare Web Analytics: no goals, funnels or custom events, and short data retention and basic filtering. We ranked 5 alternatives by how directly each one replaces Cloudflare Web Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Ahrefs Web Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Ahrefs Web Analytics logoAhrefs Web AnalyticsFree plan + paidNoWeb4 of 466.5
2GoatCounter logoGoatCounterOpen sourceYesWeb, Self-hosted4 of 462.6
3Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 459.6
4Umami logoUmamiOpen sourceYesWeb, Self-hosted5 of 557.2
5Google Analytics logoGoogle AnalyticsFree plan + paidNoWeb, iOS, Android4 of 455.3
  1. Ahrefs Web Analytics logo

    1. Ahrefs Web AnalyticsTop pick

    Best for: Marketers and site owners wanting free, cookie-free analytics tied to SEO data

    Free plan + paidWeb

    66.5

    score / 100

    Why switch from Cloudflare Web Analytics

    Also free and cookie-free, with goals, funnels and custom events.

    Pros

    • Free up to a high monthly event limit
    • Cookie-free with a 2KB script
    • Search Console keywords and AI referral tracking

    Cons

    • Higher volumes need a paid add-on
    • Less depth than full analytics suites
    • Side product of an SEO platform
    Visit Ahrefs Web Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Ahrefs Web Analytics a good Cloudflare Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Free limit
    Up to 1M events for verified sites
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Script size
    2 KB
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    Cookies
    None
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
    GA4 import
    Yes
    Checked Oct 25, 2026ahrefs.com(opens source in a new tab)
  2. GoatCounter logo

    2. GoatCounter

    Best for: Personal sites and blogs that want free, honest stats without tracking people

    Open sourceSelf-hostableWeb, Self-hosted

    62.6

    score / 100

    Why switch from Cloudflare Web Analytics

    Free, open-source and donation-supported, with more detail.

    Pros

    • Free hosted service for reasonable public use
    • Very light script, plus pixel and log-import options
    • Easy to self-host as a single binary

    Cons

    • Deliberately basic, with no funnels or ecommerce
    • One-person project with limited support
    • Interface is plain compared with commercial tools
    Visit GoatCounter Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is GoatCounter a good Cloudflare Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Open source
    Yes, hosted or self-hosted
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Price
    Free for reasonable public usage
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Script size
    ~3.5KB
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Cookies
    None
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
  3. Plausible Analytics logo

    3. Plausible Analytics

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    59.6

    score / 100

    Why switch from Cloudflare Web Analytics

    Paid, but adds goals, funnels and ecommerce revenue.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    Visit Plausible Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Cloudflare Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  4. Umami logo

    4. Umami

    Best for: Developers and small teams wanting modern, self-hostable privacy analytics

    Open sourceSelf-hostableWeb, Self-hosted

    57.2

    score / 100

    Why switch from Cloudflare Web Analytics

    Free hosted tier or self-host, with events and funnels.

    Pros

    • Free to self-host, MIT-licensed
    • Clean, modern dashboard
    • Free cloud Hobby plan to start

    Cons

    • Self-hosting means running your own database
    • Free cloud plan limited to one website
    • Product analytics less mature than dedicated tools
    Visit Umami Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Umami a good Cloudflare Web Analytics alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Hobby, $0/month, 100K events
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Pro plan
    $20/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Business plan
    $200/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    License
    MIT
    Checked Oct 25, 2026github.com(opens source in a new tab)
  5. Google Analytics logo

    5. Google Analytics

    Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads

    Free plan + paidWeb, iOS, Android

    55.3

    score / 100

    Why switch from Cloudflare Web Analytics

    Free and far deeper, at the cost of cookies and complexity.

    Pros

    • Free for most sites, with very high limits
    • Deep integration with Google Ads, Search Console and BigQuery
    • Supported by virtually every CMS and ecommerce platform

    Cons

    • GA4 interface is complex and hard for casual users
    • Usually needs a cookie consent banner in the EU
    • Data modelling and thresholds can hide exact numbers
    Visit Google Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Google Analytics a good Cloudflare Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free (Analytics 360 is paid)
    Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
    Data model
    Event-based, web and app
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Cookieless measurement
    Privacy controls incl. modelling
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Universal Analytics
    Stopped processing data July 1, 2023
    Checked Oct 25, 2026support.google.com(opens source in a new tab)

The best Cloudflare Web Analytics alternative for…

The highest-ranked app in this list for each need.

Ahrefs Web Analytics logo

Best Cloudflare Web Analytics alternative for most people

Ahrefs Web Analytics

Also free and cookie-free, with goals, funnels and custom events.

GoatCounter logo

Best Cloudflare Web Analytics alternative for a free option

GoatCounter

Free, open-source and donation-supported, with more detail.

Google Analytics logo

Best Cloudflare Web Analytics alternative for a free plan you can upgrade

Google Analytics

Free and far deeper, at the cost of cookies and complexity.

Plausible Analytics logo

Best Cloudflare Web Analytics alternative for open source

Plausible Analytics

Paid, but adds goals, funnels and ecommerce revenue.

Umami logo

Best Cloudflare Web Analytics alternative for self-hosting

Umami

Free hosted tier or self-host, with events and funnels.

Google Analytics logo

Best Cloudflare Web Analytics alternative for iPhone and Android

Google Analytics

Free and far deeper, at the cost of cookies and complexity.

Ahrefs Web Analytics logo

Best Cloudflare Web Analytics alternative for working in the browser

Ahrefs Web Analytics

Also free and cookie-free, with goals, funnels and custom events.

Cloudflare Web Analytics alternatives: common questions

What is the best alternative to Cloudflare Web Analytics?

Ahrefs Web Analytics ranks first right now. Also free and cookie-free, with goals, funnels and custom events. GoatCounter and Plausible Analytics follow it in our ranking.

Is there a free alternative to Cloudflare Web Analytics?

Yes. Ahrefs Web Analytics (free plan + paid), GoatCounter (open source), Plausible Analytics (open source) and Umami (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Cloudflare Web Analytics?

Yes: GoatCounter, Plausible Analytics and Umami. GoatCounter, Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Cloudflare Web Analytics?

The complaints we hear most: no goals, funnels or custom events; short data retention and basic filtering; limited exports and API access.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Cloudflare Web Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.